包子作为中式快餐的代表，其门店选址直接关联着客群触达与运营成本。天方包子若要在竞争激烈的市场中立足，需结合品牌定位与消费场景，灵活选择街边店或商超档口，甚至探索复合型布局模式。

　　As a representative of Chinese fast food, the location of baozi stores is directly related to customer reach and operating costs. If Tianfang Baozi wants to establish itself in a fiercely competitive market, it needs to combine brand positioning and consumer scenarios, flexibly choose street side stores or supermarket stalls, and even explore a composite layout model.

　　一、街边店：扎根社区的烟火气

　　1、 Street side shops: fireworks rooted in the community

　　人流量基础：

　　Basic foot traffic:

　　选址于居民区、学校周边或办公楼聚集区，可覆盖早餐、午餐刚需客群。

　　Located in residential areas, school areas, or office building gathering areas, it can cover breakfast and lunch essential customer groups.

　　某包子铺数据显示，社区店早高峰时段客单价占比超40%，复购率达65%。

　　According to data from a certain baozi shop, the average customer price during the morning rush hour in community stores exceeds 40%, and the repurchase rate reaches 65%.

　　成本优势：

　　Cost advantage:

　　街边店租金通常为商超档口的1/3至1/2，且无需承担商场抽成。

　　The rent for street side shops is usually 1/3 to 1/2 of that of supermarket stalls, and there is no need to bear the mall's commission.

　　独立门头与外摆区可提升品牌曝光，如设置“现蒸现卖”明档，增强吸引力。

　　The independent storefront and external display area can enhance brand exposure, such as setting up a "steaming and selling" storefront to increase attractiveness.

　　运营灵活性：

　　Operational flexibility:

　　可根据周边客群习惯调整营业时间，如延长至夜宵时段，增加包子+粥品组合。

　　The business hours can be adjusted according to the habits of the surrounding customers. For example, the combination of steamed stuffed buns and Congee can be increased when it is extended to the night snack period.

　　街边停车便利性对私家车客群更友好，适合家庭消费场景。

　　The convenience of street parking is more friendly to private car customers and suitable for family consumption scenarios.

　　二、商超档口：借势流量的品牌窗口

　　2、 Supermarket stall: a brand window for leveraging traffic

　　目标客群精准：

　　Accurate target audience:

　　商场内年轻白领、家庭客群占比高，适合推出“包子+饮品”套餐，提升客单价。

　　The mall has a high proportion of young white-collar workers and family customers, making it suitable to launch a "baozi+drink" package to increase the average customer price.

　　某连锁品牌商超店数据显示，周末单日销售额可达街边店1.8倍。

　　According to data from a certain chain brand supermarket, the daily sales on weekends can reach 1.8 times that of street side stores.

　　品牌溢价空间：

　　Brand premium space:

　　商场环境天然赋予品质背书，可推出黑松露、小龙虾等高端馅料包子，定价高于街边店30%-50%。

　　The shopping mall environment naturally provides quality endorsement, and high-end stuffed buns such as black truffles and crayfish can be launched, priced 30% -50% higher than street side stores.

　　统一视觉设计与标准化服务，强化品牌认知，为后续加盟扩张奠定基础。

　　Unified visual design and standardized services, strengthening brand awareness, laying the foundation for future franchise expansion.

　　淡旺季波动：

　　Fluctuations during peak and off peak seasons:

　　工作日客流依赖商场导流，需与商场活动联动，如满减券、团购套餐等。

　　On weekdays, the flow of customers relies on the mall's guidance and needs to be linked with mall activities, such as discount coupons and group buying packages.

　　节假日需应对排队压力，需优化动线设计，避免因等待时间过长导致客源流失。

　　During holidays, it is necessary to cope with queuing pressure and optimize the design of the flow line to avoid customer loss due to long waiting times.

　　三、复合型布局：双场景互补策略

　　3、 Composite Layout: Dual Scene Complementary Strategy

　　旗舰店+卫星店模式：

　　Flagship store+satellite store model:

　　在核心商圈开设旗舰店，承担品牌展示与新品测试功能。

　　Set up a flagship store in the core business district to undertake brand display and new product testing functions.

　　周边社区布局小型卫星店，通过中央厨房统一配送，降低运营成本。

　　Small satellite stores are set up in the surrounding community, and centralized delivery is provided through the central kitchen to reduce operating costs.

　　场景化产品定制：

　　Scenario based product customization:

　　街边店主打“高性价比+快速出餐”，商超店侧重“体验感+社交属性”。

　　Street side stores focus on "high cost-effectiveness+fast food delivery", while supermarket stores emphasize "experience+social attributes".

　　例如，商超店推出迷你包子拼盘、包子盲盒等创意产品，吸引年轻消费者打卡。

　　For example, supermarkets have launched creative products such as mini baozi platters and baozi blind boxes to attract young consumers to check in.

　　数字化赋能：

　　Digital empowerment:

　　通过小程序打通线上线下，街边店聚焦外卖配送，商超店强化到店核销。

　　By connecting online and offline through mini programs, street side stores focus on food delivery, while supermarkets strengthen in store verification.

　　某品牌通过会员系统实现跨场景积分互通，复购率提升25%。

　　A certain brand has achieved cross scenario point exchange through its membership system, resulting in a 25% increase in repurchase rate.

　　四、选址核心决策要素

　　4、 Core decision-making elements for site selection

　　客群匹配度：

　　Customer group matching degree:

　　街边店需评估3公里内常住人口、通勤客流及竞品密度。

　　Street side shops need to evaluate the resident population, commuting flow, and competitor density within a 3-kilometer radius.

　　商超店需分析商场定位、楼层业态及周边交通可达性。

　　Supermarket stores need to analyze the mall's positioning, floor format, and surrounding transportation accessibility.

　　成本回报测算：

　　Cost return calculation:

　　街边店投资回收期通常为12-18个月，商超店因前期投入高，需延长至18-24个月。

　　The investment payback period for street side stores is usually 12-18 months, while for supermarket stores, due to high initial investment, it needs to be extended to 18-24 months.

　　需预留10%-15%预算用于商场活动推广及线上流量采购。

　　Reserve 10% -15% of the budget for mall event promotion and online traffic procurement.

　　政策风险规避：

　　Policy risk avoidance:

　　街边店需确认门头审批、环保排污等合规要求。

　　Street side shops need to confirm compliance requirements such as storefront approval and environmental pollution discharge.

　　商超店需明确撤场条款，避免因商场调整导致被动搬迁。

　　Supermarket stores need to clarify the withdrawal terms to avoid passive relocation due to mall adjustments.

　　天方包子的选址需基于品牌发展阶段与资源禀赋。初创期可优先选择街边店快速回笼资金，待模式验证后再入驻商超提升品牌势能。未来，随着社区商业迭代与新零售融合，街边店与商超档口的边界将进一步模糊，天方包子需持续探索“小而美”的灵活模型，在烟火气与流量场中寻找最佳平衡点

　　The location selection of Tianfang Baozi should be based on the stage of brand development and resource endowment. In the initial stage, priority can be given to street side stores to quickly recoup funds, and after the model is verified, they can enter the supermarket to enhance brand momentum. In the future, with the iteration of community commerce and the integration of new retail, the boundary between street side shops and supermarket stalls will further blur. Tianfang Baozi needs to continue exploring flexible models that are "small yet beautiful" and find the best balance point in the smoke and flow fields

　　本文由天方包子加盟友情奉献.更多有关的知识请点击:https://www.jnsjtf.com我们将会对您提出的疑问进行详细的解答，欢迎您登录网站留言.

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