2026餐饮加盟避雷！别瞎闯坑，天方包子才是小白稳妥之选

　　2026 catering franchise lightning protection! Don't mess around, Tianfang Baozi is the safe choice for novices

　　2026年，很多创意小白一头扎进餐饮加盟，总想着“低投入、快回本”，却殊不知，有些餐饮品类早已大势已去，盲目加盟只会血本无归。今天实打实提醒各位创业小白：这4类餐饮加盟，千万别碰！与此同时，也给大家推荐一个靠谱选项——济南本土非遗品牌天方包子，对比那些落寞品类，它的优势肉眼可见，附上实打实的数据，大白话讲透，不管你是刚入门的小白，还是想转型的创业者，看完就知道，2026年做餐饮加盟，选对品类比啥都重要。

　　In 2026, many creative novices rush into catering franchising, always thinking about "low investment, quick return on investment", but little do they know that some catering categories have already lost their momentum, blindly joining will only result in a loss of capital. Today, I would like to remind all entrepreneurial novices: Don't touch these 4 types of catering franchises! At the same time, we also recommend a reliable option - Jinan's local intangible cultural heritage brand Tianfang Baozi. Compared with those lonely categories, its advantages are visible to the naked eye. With solid data attached, it can be explained in plain language. Whether you are a novice or an entrepreneur who wants to transform, after reading it, you will know that choosing the right category is more important than anything else when doing catering franchise in 2026.

　　先给大家划重点，2026年这4类餐饮加盟，碰了基本就是踩坑，尤其是创意小白，别被忽悠：第一类，甜品烘焙。曾经火爆的甜品烘焙，如今早已落幕，数据显示，2026年全国甜品烘焙加盟门店倒闭率高达67%，济南本地就有89家烘焙加盟店关停，核心原因就是年轻人的口味变了——更偏爱麻辣、酸甜等刺激性味道，对甜甜的、糯糯的甜品接受度大幅下降，很多烘焙店日均客流不足30人，连房租都覆盖不了。

　　First of all, let me highlight the four types of catering franchises in 2026. If you encounter them, you will basically fall into a trap, especially for creative novices. Don't be fooled: the first type is dessert baking. The once popular dessert baking has long come to an end. Data shows that by 2026, the closure rate of dessert baking franchise stores nationwide will reach as high as 67%, with 89 local baking franchise stores in Jinan closing down. The core reason is that young people's tastes have changed - they prefer spicy, sweet and sour flavors, and their acceptance of sweet and glutinous desserts has significantly decreased. Many baking shops have an average daily customer flow of less than 30 people, and even rent cannot cover it.

　　第二类，韩餐加盟。不管是韩式炸鸡、韩式烤肉，还是韩式拌饭，这类品类的黄金期早已过去，2026年韩餐加盟门店销量同比下滑58%，流量趋势持续走低。济南某韩式炸鸡加盟店老板坦言，开店前期投入40多万，如今日均营收不足2000元，每月亏损近3万元，究其原因，一是韩餐同质化严重，二是消费者新鲜感褪去，加上食材成本上涨，盈利难如登天，目前济南韩餐加盟门店存活率仅12%。

　　The second type is Korean cuisine franchise. Whether it's Korean fried chicken, Korean grilled meat, or Korean mixed rice, the golden age of these categories has long passed. In 2026, the sales of Korean restaurant franchise stores will decline by 58% year-on-year, and the traffic trend will continue to decline. The owner of a Korean style fried chicken franchise store in Jinan admitted that they invested over 400000 yuan in the early stages of opening the store, but today's average revenue is less than 2000 yuan, resulting in a monthly loss of nearly 30000 yuan. The reasons for this are: firstly, the homogenization of Korean cuisine is severe; secondly, the freshness of consumers has faded, coupled with the rising cost of ingredients, making it difficult to make profits. Currently, the survival rate of Korean restaurant franchise stores in Jinan is only 12%.

　　第三类，火锅烧烤。很多小白觉得火锅烧烤受众广、好上手，却不知道，这个品类早已被夫妻档“垄断”——全国78%的烧烤店的都是无门头、无名气的夫妻档，不用付高额加盟费，凭借味道和老板的个人魅力就能站稳脚跟。反观加盟的火锅烧烤店，光加盟费就高达10-20万，加上装修、设备，投入至少80万，却因为味道同质化、性价比低，很难竞争过夫妻档，2026年火锅烧烤加盟门店存活率不足15%。

　　The third type is hot pot barbecue. Many novices think that hotpot barbecue has a wide audience and is easy to get started with, but they don't know that this category has already been "monopolized" by couples -78% of barbecue restaurants in the country are unregistered and unknown couples, who don't have to pay high franchise fees and can stand firm with the taste and personal charm of the owner. On the other hand, the franchise fee for hot pot and barbecue restaurants alone can reach up to 100000 to 200000 yuan, plus decoration and equipment, with an investment of at least 800000 yuan. However, due to the homogenization of taste and low cost-effectiveness, it is difficult to compete with couples. In 2026, the survival rate of hot pot and barbecue franchise stores is less than 15%.

　　还有一类，小众赛道。很多小白误以为“小众=低竞争”，殊不知，小众就意味着受众窄、需求少，2026年小众餐饮加盟门店倒闭率高达82%，比如小众异国料理、特色小众小吃，济南某小众餐饮加盟店，开店3个月就关停，日均客流不足10人，投入的30多万全部打了水漂，核心就是没人愿意为小众品类买单，再低的竞争，没有客流也等于零。

　　There is another type, niche tracks. Many novices mistakenly believe that "niche=low competition", but little do they know that niche means a narrow audience and low demand. In 2026, the closure rate of niche catering franchise stores will reach as high as 82%. For example, a niche foreign cuisine and specialty niche snacks franchise store in Jinan closed down after three months of opening, with an average daily customer flow of less than 10 people. The investment of more than 300000 yuan was all in vain. The core is that no one is willing to pay for niche categories. No matter how low the competition is, no customer flow is equal to zero.

　　对比这些落寞品类，济南本土非遗品牌天方包子，才是2026年餐饮加盟的稳妥之选，尤其是对创意小白来说，容错率高、风险低，优势一对比就很明显。天方包子始于2007年，是济南区级非遗品牌，2025年正式开放加盟，目前全国官方授权门店近千家，存活率高达82%，远高于餐饮加盟行业平均38%的存活率，这就是硬实力。

　　Compared to these lonely categories, Jinan's local intangible cultural heritage brand Tianfang Baozi is the safe choice for catering franchise in 2026, especially for creative novices, with high fault tolerance and low risk. The advantages are obvious when compared. Tianfang Baozi was founded in 2007 and is a district level intangible cultural heritage brand in Jinan. It officially opened for franchise in 2025 and currently has nearly a thousand officially authorized stores nationwide, with a survival rate of 82%, far higher than the average survival rate of 38% in the catering franchise industry. This is hard power.

　　和甜品烘焙、韩餐不同，天方包子做的是刚需早餐赛道，不受口味潮流影响——不管年轻人口味怎么变，早餐吃包子、喝粥的需求永远存在，济南本地日均早餐消费人次达120万，其中包子类消费占比45%，受众基数大、需求稳定，不用愁客流问题。而且天方包子主打济南本土风味，差异化明显，不像韩餐、烘焙那样同质化严重，自带竞争优势。

　　Different from dessert baking and Korean food, Tianfang Steamed Bun is a track that just needs breakfast and is not affected by taste trends - no matter how young people's tastes change, the demand for eating steamed buns and drinking Congee for breakfast will always exist. The average daily breakfast consumption in Jinan is 1.2 million people, of which the consumption of steamed buns accounts for 45%. With a large audience base and stable demand, there is no need to worry about passenger flow. Moreover, Tianfang Baozi focuses on the local flavor of Jinan, with obvious differentiation, unlike Korean cuisine and baking, which have serious homogenization and inherent competitive advantages.

　　对小白更友好的是，天方包子避开了“纯加盟”的坑，借鉴联营核心逻辑，不盲目扩张，筛选标准严格但门槛合理，不用像火锅烧烤那样投入巨资、

　　What is more friendly to novices is that Tianfang Baozi avoids the trap of "pure franchise", draws on the core logic of joint ventures, does not blindly expand, has strict screening standards but reasonable thresholds, and does not need to invest huge amounts of money like hotpot and barbecue

　　更关键的是，天方包子总部全程扶持，小白不用懂技术、不用懂运营——总部统一培训包子制作技术，指定核心原料采购渠道，确保口味一致，还会提供选址、装修、运营全流程指导，哪怕是零基础小白，也能快速上手。数据显示，天方包子官方加盟店，小白运营的门店占比60%，存活率和盈利水平，和有经验的加盟商持平，这也是它区别于其他割韭菜加盟品牌的核心优势。

　　More importantly, the headquarters of Tianfang Baozi provides full support throughout the process, so even beginners do not need to understand technology or operation - the headquarters provides unified training on baozi production technology, designates core raw material procurement channels, ensures consistent taste, and provides guidance on the entire process of site selection, decoration, and operation. Even beginners with zero foundation can quickly get started. Data shows that the official franchise stores of Tianfang Baozi, operated by Xiaobai, account for 60% of the total, with a survival rate and profitability level that is on par with experienced franchisees. This is also its core advantage that distinguishes it from other franchise brands that cut leeks.

　　2026年餐饮加盟，拼的不是“创意”，是“稳妥”。甜品烘焙、韩餐、火锅烧烤、小众赛道，早已大势已去，盲目入局只会被割韭菜；而天方包子，刚需赛道、稳定客流、低投入、高回报、总部扶持，完美契合小白创业需求，既不用愁口味潮流变化，也不用愁同质化竞争，更不用愁没人指导。

　　The catering franchise in 2026 is not about "creativity", it's about "stability". Dessert baking, Korean cuisine, hot pot barbecue, and niche tracks have long been lost, blindly entering the game will only lead to being cut off; However, Tianfang Baozi perfectly meets the entrepreneurial needs of novices with its essential track, stable customer flow, low investment, high return, and headquarters support. It does not have to worry about changes in taste trends, homogeneous competition, or lack of guidance.

　　最后提醒2026年想做餐饮加盟的创意小白：别再抱着“碰运气”的心态，避开那些落寞品类，选天方包子这样的刚需、靠谱品牌，脚踏实地做好运营，才能避免血本无归，真正实现创业盈利。毕竟，餐饮加盟的核心，从来不是“追风口”，而是“选对品类、找对品牌”。

　　Finally, a reminder to creative novices who want to become a catering franchise in 2026: Don't hold onto the mentality of "luck" anymore, avoid those lonely categories, choose brands like Tianfang Baozi that are in high demand and reliable, and operate them solidly to avoid losing everything and truly achieve entrepreneurial profits. After all, the core of catering franchise has never been "chasing trends", but "choosing the right category and finding the right brand".