1、品牌属性，选择品牌如果同行竞品太多，没有什么优势那最好不要选择，比如麻辣烫、炸鸡这种基本满大街都是你再做就很难，如果是大健康品类或许更有吸引力，而且往后五到十年就是健康产业发展的最佳时机。

1. Brand attribute, brand selection If there are too many competing products in the same industry and there is no advantage, you'd better not choose a brand. For example, Spicy Hot Pot, fried chicken, which are basically full of streets, will be difficult for you to do again. If it is a big health category, it may be more attractive, and the next five to ten years will be the best time for healthy industry development.

2、品牌公司是否有完整的扶持体系。大的品牌公司从前期的门店选址、人员培训、完善的管理、新颖的营销，后期扶持等。

2. Does the brand company have a complete support system. Large brand companies start with early store location selection, personnel training, sound management, innovative marketing, and later support.

3、完善的供应链体系，一个品牌想做大做强，必须达到标准化的，这样才能更快的复制，如果能搭配预制菜这种就更好了。

3. A complete supply chain system requires a standardized approach for a brand to grow and strengthen, in order to replicate faster. It would be even better if it could be paired with pre made dishes.

4、不断的研发和技术更新，社会进步消费者的购买欲和消费观也在变化，品牌需要不断推陈出新，不断满足消费者需求和对于其他技术方面的提升，比如可视化餐厅，小程序中可以看到店铺情况等等。

4. With continuous research and technological updates, social progress has led to changes in consumer purchasing desires and attitudes. Brands need to constantly innovate, meet consumer needs, and enhance other technological aspects, such as visualizing restaurants and displaying store information in mini programs.

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