如今的餐饮连锁加盟项目繁多，让许多有意进入餐饮行业的创业者挑花了眼，不知该如何选择。但不论最终所选项目为何，有几个问题是从业者需要详细了解的。

Nowadays, there are numerous franchise projects in the catering chain, which makes many entrepreneurs who are interested in entering the catering industry hesitant to choose. But regardless of the final selected project, there are a few questions that practitioners need to understand in detail.

其一是品牌是否能盈利。加盟餐饮项目，自然是希望能想从中获利，从业者可以自己秘密地考察打算加盟品牌的门店，统计下店铺一周的客流量，加上真实的客单价，减去房租、人工、水电等费用，可以初步估算出门店业绩，以此来判断加盟后能否盈利。不过，盈利是需要根据店面地址、周边环境、人群密度、成本等多种原因综合分析的，门店考察也只能作为参考。

One is whether the brand can be profitable. Joining a catering project naturally aims to profit from it. Practitioners can secretly inspect the stores they plan to join, calculate the weekly customer flow of the stores, add the actual unit price, subtract rent, labor, water and electricity costs, and estimate the performance of the stores to determine whether they can make a profit after joining. However, profitability needs to be comprehensively analyzed based on various factors such as store address, surrounding environment, crowd density, and cost, and store inspections can only be used as a reference.

其二是门店数量多少。门店数量不仅可以体现该品牌的发展规模，也能了解到是否有商圈保护、同品牌竞争等情况。而且不同品类的门店数量还有看出该地域的食物偏好，有助于从业者选择更细分的餐饮项目。

The second is the number of stores. The number of stores can not only reflect the development scale of the brand, but also understand whether there is commercial district protection, competition with the same brand, and other situations. Moreover, the number of stores in different categories also reflects the food preferences of the region, which helps practitioners choose more segmented catering projects.

其三是竞争状况如何。国内餐饮连锁市场的连锁化率已提升至15.0%，万店以上规模连锁加盟门店数三年占比翻倍，中国餐饮业正在快步走向万店时代，竞争不可谓不激烈。但随着消费水平的提升以及疫情下消费者对于食品安全的重视，合规意识更强、拥有更稳定的产品质量和服务体验的连锁品牌更受消费者青睐。

The third is how competitive the situation is. The chain rate of the domestic catering chain market has increased to 15.0%, and the proportion of franchise stores with a scale of over ten thousand stores has doubled in three years. The Chinese catering industry is rapidly moving towards the era of ten thousand stores, and competition is undoubtedly fierce. But with the improvement of consumption level and the increasing attention of consumers to food safety during the epidemic, chain brands with stronger compliance awareness, more stable product quality and service experience are more favored by consumers.

在选定餐饮加盟项目后，从业者一定要强烈要求参观品牌方公司、供应链工厂，一般公司员工的工作情况也能侧面反应是该公司的态度，如果公司员工都在聊天、玩手机，那公司的真实情况也就不言而喻了。而一个能够做大做强的餐饮品牌，也必须有个强有力的供应链体系，如果连工厂都没有，如果保障后续的门店运营呢？

After selecting a catering franchise project, practitioners must strongly request to visit the brand company and supply chain factories. The work situation of the company's employees can also reflect the company's attitude indirectly. If the company's employees are chatting and playing with their phones, the true situation of the company is self-evident. And a catering brand that can grow and strengthen must also have a strong supply chain system. If there are no factories, how can we ensure the subsequent operation of our stores?