天方包子加盟｜正餐快餐化趋势下，小餐饮的创业好机会

　　Tianfang Baozi Franchise | A Good Opportunity for Entrepreneurship in Small Catering Industry under the Trend of Fast Food and Dinner

　　现在做创业投资的朋友们，肯定都能感觉到一个明显的趋势：正餐快餐化、小餐饮正在成为餐饮赛道的大风口，也是普通人创业的好机会。很多人疑惑，为啥小餐饮能逆势崛起，成为大家追捧的创业选择？今天就不绕弯子，结合天方包子加盟这个实打实的项目，把其中的门道讲透彻，不玩虚的，不管是想创业的新手，还是想转型的创业者，看完都能明白，天方包子加盟为啥能贴合这个大趋势，成为靠谱的创业选择。

　　Nowadays, friends who are doing venture capital can definitely feel a clear trend: fast food for meals and small catering are becoming the driving force of the catering industry, and also a good opportunity for ordinary people to start their own businesses. Many people wonder why small restaurants can rise against the trend and become a popular entrepreneurial choice? Today, let's not go around the bush. Combining with the practical project of joining Tianfang Baozi, we will explain the tricks behind it thoroughly. Whether you are a novice who wants to start a business or an entrepreneur who wants to transform, after reading it, you can understand why joining Tianfang Baozi can fit this trend and become a reliable entrepreneurial choice.

　　首先咱们得弄明白，正餐快餐化、小餐饮能成为大趋势，核心就两点：刚需高频、低投易复制，而这两点，天方包子几乎完美契合。先说说刚需高频，小餐饮最大的优势，就是接地气、价格亲民，精准匹配老百姓的日常需求，不像高端正餐，只有特殊场合才会去消费。老百姓的一日三餐，有一大半都是靠小餐饮解决的，早餐吃个包子、喝碗粥，午餐图方便快捷带份包子，晚餐不想做饭也能随手买几个，这就是最实在的刚需。

　　First of all, we need to understand that the trend towards fast food and small meals can become a major trend, with two core points: high demand and low investment that are easy to replicate, and these two points are almost perfectly matched by Tianfang Baozi. First of all, let's talk about the high frequency of demand. The biggest advantage of small catering is its down-to-earth atmosphere, affordable price, and precise matching with the daily needs of ordinary people. Unlike high-end meals, which are only consumed on special occasions. More than half of the people's three meals a day are served by small meals. They eat steamed buns and drink a bowl of Congee for breakfast. The lunch plan is convenient and quick, and they can buy some steamed buns if they don't want to cook for dinner. This is the most real need.

　　天方包子作为深耕小餐饮赛道多年的品牌，更是把“刚需高频”做到了极致。它主打老百姓爱吃的家常包子，皮薄馅嫩、汤鲜汁多，现有牛肉汤包、精肉灌汤包、素三鲜等20余种口味，还配套了馄饨、茶叶蛋、八宝粥等产品，覆盖早中晚三餐，不管是老人、小孩，还是上班族，都能找到爱吃的品类，消费者复购率高达75%，这就是小餐饮的底气，也是天方包子能稳步发展的核心原因。而且它价格亲民，单个包子几块钱，一顿饭十几块钱就能吃好，完全符合老百姓的消费能力，需求自然巨大。

　　As a brand that has been deeply involved in the small catering industry for many years, Tianfang Baozi has achieved the ultimate goal of "high frequency of essential needs". It focuses on the home-made steamed buns that people like to eat, with thin skin, tender filling, and juicy soup. There are more than 20 kinds of tastes, such as beef soup buns, refined meat stuffed soup buns, and vegetarian three delicacies. It is also equipped with Wonton, Tea egg, Babao Congee and other products, covering three meals in the morning, noon, and evening. Whether it is the elderly, children, or upper class people, they can find the favorite food categories. The consumer repurchase rate is as high as 75%. This is the bottom line of small restaurants, and the core reason why Tianfang steamed buns can develop steadily. Moreover, its price is affordable, with a single steamed bun costing a few yuan and a meal costing just over ten yuan, which fully meets the purchasing power of ordinary people and naturally has huge demand.

　　其次，小餐饮能成为大机会，另一个关键原因就是：投资少、易复制，门槛低，适合大多数普通人。相比动辄几十万、上百万投资的正餐门店，小餐饮不用租大面积商铺，不用请专业大厨，产品结构简单，高度标准化，单店模型容易复制，风险也低很多，这也是很多创业者首选小餐饮的核心逻辑。

　　Secondly, small catering can become a big opportunity, and another key reason is that it requires less investment, is easy to replicate, has a low threshold, and is suitable for most ordinary people. Compared to dining establishments that often invest hundreds of thousands or millions of dollars, small restaurants do not need to rent large commercial spaces or hire professional chefs. Their product structure is simple, highly standardized, and the single store model is easy to replicate, with much lower risks. This is also the core logic that many entrepreneurs choose for small restaurants.

　　而天方包子加盟，正好踩中了这个痛点，把“低投易复制”做到了极致，甚至比普通小餐饮更省心、更靠谱。天方包子成立于2007年，至今已经运营18年，全国拥有1000多家加盟店，不是那种没经验的小品牌，而是经过市场检验的成熟项目。它的投资门槛不高，档口店仅需8万元左右就能起步，比很多小餐饮投资还要低，而且门店可大可小，10-50㎡就能开店，不管是社区、学校旁，还是写字楼、地铁口，都能灵活选址，大大降低了选址难度和租金压力。

　　And the joining of Tianfang Baozi happened to hit this pain point, taking the "low investment easy replication" to the extreme, even more worry free and reliable than ordinary small restaurants. Tianfang Baozi was founded in 2007 and has been in operation for 18 years. It has over 1000 franchise stores nationwide and is not an inexperienced small brand, but a mature project that has been tested by the market. Its investment threshold is not high, and a stall can start with only around 80000 yuan, which is lower than many small catering investments. Moreover, the store can be large or small, ranging from 10-50 square meters. Whether it is near a community, school, office building, or subway station, the location can be flexibly chosen, greatly reducing the difficulty of site selection and rental pressure.

　　更重要的是，天方包子实现了高度标准化，完全不用请大厨，哪怕是没有餐饮经验的新手，也能快速上手。它拥有1200㎡现代化自有工厂，食材采购、馅料加工都由总部统一完成，采用“基地直采+工厂加工+冷链配送”模式，每天把新鲜的馅料、面粉配送到各个加盟店，加盟商只需按照总部的标准流程，现包现蒸即可，擀皮厚度、调馅比例、蒸制时间都有明确规范，确保每一家门店的包子口味都一致。

　　More importantly, Tianfang Baozi has achieved a high degree of standardization, without the need to hire a chef. Even beginners without dining experience can quickly get started. It has a modern self owned factory of 1200 square meters, and the procurement of ingredients and processing of fillings are all completed by the headquarters. It adopts the "base direct procurement+factory processing+cold chain distribution" mode, delivering fresh fillings and flour to various franchise stores every day. Franchisees only need to follow the standard process of the headquarters, and can be steamed on site. The thickness of the rolling skin, the proportion of filling adjustment, and the steaming time are all clearly regulated to ensure that the taste of the buns in each store is consistent.

　　而且天方包子的单店模型可以一比一直接复制，总部会提供全流程闭环支持，从选址、培训到运营、营销，一站式帮扶。选址时，总部会派资深经理实地评估商圈，用人流热力图和客群画像精准定位，选址成功率达92%；培训时，3-7天的实操课+运营课，手把手教你做包子、管门店；后期运营，总部会每月巡店指导，还会提供节日促销、线上团购等方案，帮门店提升客流量。

　　Moreover, the single store model of Tianfang Baozi can be directly replicated on a one-to-one basis, and the headquarters will provide full process closed-loop support, from site selection, training to operation, marketing, one-stop assistance. When selecting a site, the headquarters will send senior managers to conduct on-site evaluations of the commercial district, accurately locate it using pedestrian flow heat maps and customer group portraits, and achieve a success rate of 92% in site selection; During the training, there will be 3-7 days of practical and operational classes to teach you how to make steamed buns and manage the store step by step; In the later stage of operation, the headquarters will conduct monthly store inspections for guidance, and also provide holiday promotions, online group purchases, and other plans to help the stores increase customer traffic.

　　现在，正餐快餐化的趋势越来越明显，大家的消费习惯越来越偏向便捷、实惠、接地气，小餐饮的市场空间只会越来越大。而天方包子加盟，既有小餐饮刚需高频、低投易复制的优势，又有成熟的品牌、完善的供应链和全方位的加盟支持，完美契合当下的创业趋势，不管你是创业新手，还是想转型的投资者，都是一个难得的好机会。

　　Nowadays, the trend of fast food for meals is becoming increasingly evident, and people's consumption habits are becoming more and more convenient, affordable, and down-to-earth. The market space for small catering will only become larger and larger. And joining Tianfang Baozi not only has the advantages of high demand for small catering, low investment and easy replication, but also has a mature brand, a complete supply chain and comprehensive franchise support, perfectly matching the current entrepreneurial trend. Whether you are a novice entrepreneur or an investor who wants to transform, it is a rare and good opportunity.

　　总结一下，正餐快餐化、小餐饮是大趋势、大机会，核心就是刚需高频、低投易复制，而天方包子加盟，正好抓住了这个风口，用靠谱的产品、成熟的模式、全方位的支持，帮普通人降低创业门槛，实现轻松创业。

　　To sum up, the trend towards fast food and small-scale dining is a big opportunity, with the core being high demand and low investment, making it easy to replicate. The Tianfang Baozi franchise has seized this opportunity, using reliable products, mature models, and comprehensive support to help ordinary people lower their entrepreneurial barriers and achieve easy entrepreneurship.

　　如果你也看好小餐饮赛道，对天方包子加盟感兴趣，想了解更多细节，比如具体的投资费用、加盟政策、食材配送等内部资料，都可以私信我，我会一一给你解答，帮你避开创业坑，抓住小餐饮的创业好机会，轻松开启自己的创业之路。

　　If you are also optimistic about the small catering industry and interested in joining Tianfang Baozi, and want to learn more details, such as specific investment costs, franchise policies, food delivery, and other internal information, you can send me a private message, and I will answer them one by one to help you avoid entrepreneurial pitfalls, seize the good opportunities of small catering entrepreneurship, and easily start your own entrepreneurial journey.