开店到底是加盟好还是自己干好,加盟怕被坑,自己干又没经验,今天一条视频给你分析清楚利弊,让你不再纠结,首先先说结论,没有绝对的好坏,选择哪个取决于你手里的资源、经验,以及你到底想要什么。

　　Is it better to join or do it yourself when opening a store? Joining is afraid of being cheated, and doing it yourself lacks experience. Today, a video will analyze the pros and cons for you, so that you no longer have to worry. First of all, let's draw a conclusion. There is no absolute good or bad, and choosing which one depends on your resources, experience, and what you really want.

　　咱先说加盟，优势非常明显,有强大的品牌背书,你像选址呀，产品研发呀、运营管理呀,这些都不需要你操心,对新手小白来说就是非常的友好,另外，你像装修呀、拿货呀,这些总部都已经定好了,那你的踩坑风险也比较低。

　　Let's talk about franchising first. The advantages are very obvious, with strong brand endorsement. You don't need to worry about site selection, product research and development, and operation management. It's very friendly for beginners. In addition, you have already set up headquarters for decoration and procurement, so your risk of stepping into pitfalls is relatively low.

　　但缺点也很扎心,一上来就要交一大笔费用,你像加盟费啊、保证金呀,后续还有管理费,拿货也要按总部的来,像产品定价、产品啊,你都没有自主权利,如果遇到了不良的加盟商的话,你就纯纯被当割韭菜,交了一大笔费用,最后一毛不挣。

　　But the downside is also very heart wrenching. You have to pay a large amount of fees from the beginning, such as franchise fees, security deposits, and management fees. You also have to follow the headquarters' pricing and product procurement, and you don't have the autonomy. If you encounter a bad franchisee, you will be treated like a leek, paying a large amount of fees and not earning a penny in the end.

　　再说说自主开店最大的好处就是自由,不用交那些乱七八糟的加盟费,像产品定价呀、拿货呀,全都自己说了算,前期的投入要比加盟低很多,但这也不简单,因为你自己开店的话,要从前期的选址,到找供应链、定产品,到日常运营,后期的话你还要做运营推广,全靠自己摸索,如果没经验的话,那可能就一步错、步步错，血本无归。

　　In addition, the biggest advantage of independent store opening is freedom. You don't have to pay the messy franchise fees, such as product pricing and goods collection. You have your own the final say. The investment in the early stage is much lower than that in the franchise, but this is not simple. If you open your own store, you need to go from the location in the early stage to finding the supply chain, ordering products, and daily operation. In the later stage, you also need to do operation promotion. It depends on your own exploration. If you have no experience, it may be wrong step by step, and you will lose money.