加盟商的相关基础知识

Basic knowledge related to franchisees

　　加盟商是指在连锁加盟的模式下，接受总部的品牌与技术指导的一方。目前我国的连锁加盟行业分为紧密型和松散型，所对应的责任也不同。

Franchisee refers to the party who receives brand and technical guidance from the headquarters in the chain franchise model. At present, the chain franchise industry in China is divided into tight and loose types, and the corresponding responsibilities are also different.

紧密型

Tight type

　　在国外的大型连锁加盟公司都是这种加盟方式。主要特点是：严格复制总部所规定的经营模式，包括布局、生产标准、销售、进货、组织机构、服务、培训等。加盟商只需缴纳一定比例的管理费用和首期加盟费，就可以享受到一切总部成功的资源，总部完美复制以保证加盟商的利润。至于法律责任，则看双方签订的合同如何规定。

Large chain franchise companies abroad all adopt this franchise method. The main feature is to strictly replicate the business model set by the headquarters, including layout, production standards, sales, procurement, organizational structure, services, training, etc. Franchisees only need to pay a certain proportion of management fees and initial franchise fees to enjoy all the resources of successful headquarters. The headquarters perfectly replicates to ensure the profits of franchisees. As for legal liability, it depends on how the contract signed by both parties stipulates it.

　　松散型

Loose type

　　国内大多数食品、汽车、医药、服务行业使用,适合于中国的国情,总公司有一套成功的经过反复验证证明成功的运作方案，进行招商加盟。认真地提供一套创业方案，做电话反馈,跟踪服务,给予加盟商以品牌的特许使用权。在法律上这种加盟其经营主体还是加盟商本人。

Most of the domestic food, automotive, pharmaceutical, and service industries are suitable for China's national conditions. The headquarters has a successful and repeatedly verified operational plan for attracting investment and joining. Seriously provide a set of entrepreneurial plans, provide telephone feedback, track services, and grant franchisees brand franchise rights. In legal terms, the operating entity of this franchise is still the franchisee themselves.

　　加盟店和直营店的区别

The difference between franchise stores and direct stores

　　加盟店和直营店是连锁经营的两种方式。连锁经营能够有效的整合市场资源。

Franchise stores and direct stores are two ways of chain operation. Chain operation can effectively integrate market resources.

　　这些资源包括：管理\市场\品牌\成本\服务等各方面。

These resources include various aspects such as management, market, brand, cost, and service.

　　直营店一般为特许人全额投资。加盟店一般为双方合资。

Direct operated stores are generally fully invested by franchisees. Franchise stores are generally joint ventures between both parties.

　　直营店与总部的关系相对比较紧密。加盟店与总部的关系相对松散。

The relationship between the direct operated store and the headquarters is relatively close. The relationship between franchise stores and headquarters is relatively loose.

　　直营店员工一般列入总部序列。加盟店员工一般不列入总部序列。

Direct store employees are generally listed in the headquarters sequence. Franchise store employees are generally not included in the headquarters sequence.

　　直营店一般相当于旗舰店，加盟店一般相当于主力店。

Direct operated stores are generally equivalent to flagship stores, while franchise stores are generally equivalent to main stores.

　　分公司和子公司的区别

Differences between branches and subsidiaries

　　分公司一般是总公司的派出机构，不独立负责。

Branch offices are generally the dispatched agencies of the headquarters and are not independently responsible.

　　子公司一般是总公司的衍生机构。包括服务于主业务的配套投资（经营项目不同）以及主业务的衍生（经营区域不同）。

Subsidiaries are generally derivatives of the parent company. Including supporting investments serving the main business (different operating projects) and derivatives of the main business (different operating regions).

　　子公司一般独立负责。

Subsidiaries are generally independently responsible.

　　原则上不能把基础于总公司的投资人上的不同公司看做是分公司或者子公司。

In principle, different companies based on the investors of the parent company cannot be regarded as branches or subsidiaries.

　　只有以总公司为投资人的其他公司才能视为分公司或者子公司。

Only other companies with the parent company as the investor can be considered as branches or subsidiaries.

　　分公司或者子公司一般都是全额独资。

Branches or subsidiaries are generally fully wholly-owned.

　　对于连锁加盟商的选择来说，有三个根本原则需要坚持：严格筛选、宁缺毋滥；理念第一、眼光长远；门当户对、共同发展。

For the selection of chain franchisees, there are three fundamental principles that need to be adhered to: strict screening, preferring scarcity over abuse; Concept first, long-term vision; Matching doors and developing together.

　　本文内容来自: 天方包子加盟 如果您想了解更多关于本行业知识请认准: https://www.jnsjtf.com，欢迎您的到来！

The content of this article comes from: Tianfang Baozi Franchise. If you want to learn more about this industry, please read: https://www.jnsjtf.com Welcome to come!