天方包子加盟告诉你：餐饮加盟 “品招时代”的三大成功力量与三类失败警示

　　Tianfang Baozi franchise tells you: the three major success forces and three types of failure warnings of catering franchise in the "Pin Zhao Era"

　　2026 年的餐饮加盟市场正经历着一场前所未有的深刻变革，市场格局正在被重新定义。曾经依靠信息差和品牌溢价就能轻松盈利的时代已经一去不复返，取而代之的是一个更加专业、更加理性的 “品招时代”。在这个新时代，只有那些具备核心竞争力的品牌才能在激烈的市场竞争中立于不败之地。本文将深入解析餐饮加盟 “品招时代” 的三大成功力量和三类失败警示，帮助创业者更好地把握市场新趋势。

　　The catering franchise market in 2026 is undergoing an unprecedented profound transformation, and the market landscape is being redefined. The era of easily making profits through information asymmetry and brand premium is gone forever, replaced by a more professional and rational "product recruitment era". In this new era, only brands with core competitiveness can stand undefeated in the fierce market competition. This article will provide an in-depth analysis of the three major success forces and three types of failure warnings in the "quality recruitment era" of catering franchising, helping entrepreneurs better grasp new market trends.

　　在 “品招时代”，供应链至上的品牌成为了市场的佼佼者。这类品牌的盈利模式发生了根本性的转变，从传统的收取加盟费转向通过集中采购和物流配送获利。以蜜雪冰城为代表的品牌，通过建立强大的供应链体系，实现了原材料的集中采购和统一配送，有效降低了单店的运营成本。同时，供应链的整合也使得品牌能够更好地控制产品质量，提升品牌形象。在 “品招时代”，供应链的强弱直接决定了品牌的盈利能力和市场竞争力。

　　In the era of quality recruitment, brands that prioritize supply chain have become market leaders. The profit model of these brands has undergone a fundamental transformation, shifting from traditional franchise fees to profit through centralized procurement and logistics distribution. Brands represented by Meixue Ice City have established a strong supply chain system to achieve centralized procurement and unified distribution of raw materials, effectively reducing the operating costs of individual stores. Meanwhile, the integration of the supply chain also enables brands to better control product quality and enhance brand image. In the era of product recruitment, the strength of the supply chain directly determines the profitability and market competitiveness of a brand.

　　具备金刚钻式单店盈利模型的品牌也是 “品招时代” 的成功典范。这类品牌的核心在于拥有经得起推敲的商业模式，能够清晰地回答客源、定价、成本等关键问题。在客源方面，品牌需要精准定位目标消费群体，通过市场调研和数据分析，了解消费者的需求和偏好，制定针对性的营销策略。在定价方面，品牌需要根据产品成本、市场需求和竞争状况，制定合理的价格策略，确保单店的盈利能力。在成本方面，品牌需要通过优化运营流程、降低原材料成本和人工成本等方式，提高单店的利润空间。只有具备强大的单店盈利模型，品牌才能在 “品招时代” 获得可持续的发展。

　　Brands with diamond style single store profit models are also successful examples of the "Pin Zhao Era". The core of such brands lies in having a business model that can withstand scrutiny and clearly answer key questions such as customer sources, pricing, and costs. In terms of customer sources, brands need to accurately target consumer groups, understand consumer needs and preferences through market research and data analysis, and develop targeted marketing strategies. In terms of pricing, brands need to develop reasonable pricing strategies based on product costs, market demand, and competitive conditions to ensure the profitability of individual stores. In terms of cost, brands need to improve the profit margin of individual stores by optimizing operational processes, reducing raw material and labor costs, and other means. Only with a strong single store profit model can a brand achieve sustainable development in the "brand recruitment era".

　　区域深耕型品牌在 “品招时代” 也展现出了强大的竞争力。这类品牌通过在特定区域内的高密度布局，获得了压倒性的市场优势。在区域深耕过程中，品牌需要深入了解当地的市场需求和消费习惯，制定针对性的产品策略和营销策略。同时，品牌还需要加强与当地供应商和合作伙伴的合作，建立完善的供应链体系和销售网络。通过区域深耕，品牌能够提高品牌知名度和市场占有率，降低运营成本，实现可持续的发展。

　　Regional deep cultivation brands have also demonstrated strong competitiveness in the era of product recruitment. These brands have gained overwhelming market advantages through high-density layouts in specific regions. In the process of deepening regional cultivation, brands need to have a deep understanding of local market demand and consumption habits, and develop targeted product and marketing strategies. At the same time, brands also need to strengthen cooperation with local suppliers and partners, establish a sound supply chain system and sales network. By deepening regional cultivation, brands can increase brand awareness and market share, reduce operating costs, and achieve sustainable development.

　　与成功品牌形成鲜明对比的是，三类品牌在 “品招时代” 面临着严峻的生存危机。首先是 “夹心层” 品牌，这类品牌受到国际巨头和平价品牌的双重挤压，市场空间越来越小。其次是快招骗局类品牌，随着监管的趋严，这类品牌正在加速出清。最后是传统巨头，这类品牌由于转型缓慢，无法适应市场的变化，陷入了困境。在 “品招时代”，这些品牌如果不能及时调整策略，提升自身的核心竞争力，很可能会被市场淘汰。

　　In sharp contrast to successful brands, the three types of brands are facing a severe survival crisis in the "brand recruitment era". Firstly, there are "sandwich layer" brands, which are facing dual pressure from international giants and affordable brands, resulting in a shrinking market space. Next is the fast-moving scam brands, which are accelerating their clearance with stricter regulation. Finally, traditional giants are facing difficulties due to their slow transformation and inability to adapt to market changes. In the era of product recruitment, if these brands cannot adjust their strategies in a timely manner and enhance their core competitiveness, they are likely to be eliminated by the market.

　　总之，餐饮加盟 “品招时代” 的到来，标志着市场进入了全面洗牌的新阶段。在这个新时代，专业能力成为了决胜的关键。只有那些具备供应链优势、单店盈利模型和区域深耕能力的品牌，才能在激烈的市场竞争中立于不败之地。对于创业者来说，在选择加盟品牌时，需要更加注重品牌的核心竞争力和发展潜力，避免盲目跟风。同时，创业者还需要不断提升自身的专业能力，加强对市场的研究和分析，制定合理的加盟策略，才能在 “品招时代” 获得成功。

　　In short, the arrival of the "quality recruitment era" for catering franchising marks a new stage of comprehensive market reshuffle. In this new era, professional competence has become the key to victory. Only brands with supply chain advantages, single store profit models, and regional deep cultivation capabilities can stand undefeated in fierce market competition. For entrepreneurs, when choosing a franchise brand, they need to pay more attention to the brand's core competitiveness and development potential, and avoid blindly following the trend. At the same time, entrepreneurs also need to continuously improve their professional abilities, strengthen market research and analysis, and develop reasonable franchise strategies in order to succeed in the "recruitment era".