一、天方包子的品牌产品优势

1、 Brand product advantages of Tianfang Baozi

1. 招牌产品

1. Signature products

灌汤包：皮薄如纸、汁多馅鲜，采用「老面 + 生物发酵」双工艺，面皮柔韧有弹性，咬开瞬间汤汁四溢。

Soup dumpling: With a thin skin like paper and a juicy filling, it uses a dual process of "aged noodles+biological fermentation". The dough is flexible and elastic, and when bitten open, the soup immediately overflows.

素三鲜：韭菜、鸡蛋、木耳黄金配比，年销量超 5000 万个，复购率达 85%。

Su San Xian: a golden ratio of chives, eggs, and fungus, with an annual sales volume of over 50 million units and a repurchase rate of 85%.

黑椒牛肉包：进口牛肉搭配黑椒汁，冷链锁鲜技术保留肉汁，成为年轻消费者最爱。

Black Pepper Beef Bun: Imported beef paired with black pepper sauce, cold chain freshness locking technology retains the meat juice, becoming a favorite among young consumers.

2. 健康化创新

2. Health oriented innovation

杂粮包：全麦面粉 + 藜麦馅料，膳食纤维含量提升 3 倍，适合健身人群。

Coarse Grains Bun: Made with whole wheat flour and quinoa filling, with a threefold increase in dietary fiber content, suitable for fitness enthusiasts.

养生包：加入枸杞、山药等食材，获「中国营养学会」认证，溢价率达 40%。

Health Kit: Contains ingredients such as goji berries and yam, certified by the Chinese Nutrition Society, with a premium rate of 40%.

二、行业趋势：千亿包子市场的「黄金赛道」

2、 Industry Trend: The 'Golden Track' of the Billion Dollar Bun Market

市场规模：2025 年中国包子市场规模预计突破 1500 亿元，年增长率 13.6%。

Market size: The market size of Chinese steamed buns is expected to exceed 150 billion yuan by 2025, with an annual growth rate of 13.6%.

消费升级：30 元 / 笼的高端包子占比从 5% 升至 18%，健康化、场景化需求爆发。

Consumer upgrade: The proportion of high-end steamed buns priced at 30 yuan per cage has increased from 5% to 18%, leading to a surge in demand for healthy and scenario based products.

竞争格局：头部品牌市占率不足 5%，区域性品牌（如天方包子）通过差异化策略快速崛起。

Competitive landscape: Top brands have a market share of less than 5%, while regional brands (such as Tianfang Baozi) quickly rise through differentiation strategies.

三、加盟流程：7 步开启财富人生

3、 Franchise Process: 7 Steps to Start a Wealth Life

在线咨询：拨打 400-0531-803 获取《加盟手册》。

Online consultation: Call 400-0531-803 to obtain the Franchise Handbook.

实地考察：到济南总部试吃产品，参观中央厨房。

On site inspection: taste the products at the headquarters in Jinan and visit the central kitchen.

选址评估：总部派专员实地调研，提供商圈分析报告。

Site selection evaluation: The headquarters sends a specialist to conduct on-site research and provide a business district analysis report.

装修指导：轻装修重体验，15 天完成标准化装修。

Decoration guidance: Light decoration emphasizes experience, complete standardized decoration in 15 days.

技术培训：3 天理论 + 实操，考核通过颁发结业证书。

Technical training: 3 days of theoretical and practical training, and a certificate of completion will be issued upon passing the assessment.

开业扶持：总部派督导驻店 7 天，策划开业活动。

Opening support: The headquarters will send supervisors to stay in the store for 7 days to plan opening activities.

持续运营：每月新品免费升级，季度经营分析会。

Continuous operation: Free monthly product upgrades and quarterly business analysis meetings.

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