想要开好快餐店就要突出快餐店特色以此吸引顾客,生活中我们提到某个知名品牌,都会很自然的想到它的广告宣传语或者它的形象设计。其实开快餐店也同样是如此,一个别出心裁而又与众不同的快餐店可以引起人们的好奇心,可以让消费者印象深刻,因此开快餐店要经营出自己的特色,这样才能让顾客记住你。那么,开快餐店需要注意什么呢?一起来看看九园给出的介绍吧。
If you want to open a good fast food restaurant, you need to highlight the characteristics of the restaurant to attract customers. When we mention a well-known brand in life, it is natural to think of its advertising slogan or image design. In fact, the same goes for opening a fast food restaurant. A unique and unique fast food restaurant can arouse people's curiosity and leave a deep impression on consumers. Therefore, when opening a fast food restaurant, it is necessary to create its own unique features, so that customers can remember you. So, what should I pay attention to when opening a fast food restaurant? Let's take a look at the introduction provided by Jiuyuan.
选地段。即位置,需要把人流量与房租租金要一起衡量
Select a location. Namely, location needs to be measured together with pedestrian flow and rent
选择消费人群。即快餐店的定位,是走精品高端路线,还是大众消费路线,然后针对性地制定产品选择、产品定价以及快餐店的装修风格
Choose the consumer group. The positioning of fast food restaurants is to follow the high-quality high-end route or the mass consumption route, and then formulate targeted product choices, pricing, and decoration styles for fast food restaurants
人员管理。简单的说就是快餐店店里准备招几个人,每个人的工作职责是什么,忙的时候做什么,闲的时候做什么,遇见突发情况怎么处理。当然在这个过程中需要不断加强人员培训
Personnel management. Simply put, fast food restaurants are preparing to recruit several people, each person's job responsibilities, what to do when busy, what to do when idle, and how to handle unexpected situations. Of course, it is necessary to continuously strengthen personnel training during this process
产品采购。一般分为自采产品、总部配送产品、其他供应渠道产品,如果是自主非加盟方向开店前期建议以自采为主,这样虽然累很多却可以全面地了解各个产品价格、价格波动等,实现节省成本的目的,以减少不必要的开支
Product procurement. Generally, it is divided into self purchased products, headquarters distribution products, and other supply channel products. If it is a self owned non franchise direction, it is recommended to prioritize self purchased products in the early stage of opening a store. Although it is a lot of work, it can comprehensively understand the prices and price fluctuations of each product, achieving the goal of cost savings and reducing unnecessary expenses
开业宣传。现在已经不是酒香不怕巷子深的时代了,市场经济,竞争都很激烈,建议可以采用朋友圈转发点赞奖励、饮料促销、制作H5宣传、发宣传页等线上线下组合宣传方式,很多时候开业是否能一炮打响,决定了这个店是否能存活下来。
Opening promotion. Now is no longer the era when the aroma of wine is not afraid of the depth of the alley. The market economy and competition are very fierce. It is recommended to use online and offline promotional methods such as sharing likes and rewards on social media, promoting beverages, creating H5 promotions, and posting promotional pages. Many times, the success of opening a store depends on whether it can survive.
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