如果选择在大学附近开小吃店，那你要了解你的小吃店目标消费群就是大学生，要想生意好，除了产品的口味年轻人喜欢，你还要了解大学生对于小吃店的需求，只有“投其所好”，才能吸引大学生的注意，前来你的小吃店消费。

If you choose to open a snack shop near a university, you need to understand that your snack shop's target consumer group is college students. In order to do business well, in addition to the taste of the products that young people like, you also need to understand the needs of college students for snack shops. Only by catering to their preferences can you attract the attention of college students and come to your snack shop for consumption.

大学生对于小吃的需求：

College students' demand for snacks:

价格实惠：虽说现在大学生对于美食的需求越来越高，也在追求生活品质，但是大部分大学生经济能力有限，所以，学校附近的小吃店价格是影响消费者选择的重要因素。

Affordable prices: Although college students have an increasing demand for delicious food and are pursuing a higher quality of life, most of them have limited economic ability. Therefore, the price of snack shops near schools is an important factor affecting consumers' choices.

色香味美：在这个看颜值的时代，色香味俱全的小吃店对于大学生来说是有着难以抗拒的吸引力。

Beauty in color, aroma, and taste: In this age of beauty, snack shops that offer a perfect combination of color, aroma, and taste have an irresistible appeal to college students.

干净卫生：食品卫生，越来越受到人们的关注，特别是小吃行业。

Clean and hygienic: Food hygiene is receiving increasing attention, especially in the snack industry.

环境优美：开在大学门口的小吃店最好有就餐空间，室内的就餐环境设定要符合年轻人的喜好，做出一些简约、温馨、创意的设计来吸引大学生。

Beautiful environment: It is best for a snack shop located at the entrance of a university to have dining space, and the indoor dining environment should be designed to meet the preferences of young people, making some simple, warm, and creative designs to attract college students.

如果选择开在商场里，那小吃店的类型有一定的限制，在选址之前，要了解清楚你的小吃类别商场里是否允许开店，选择在商场里开小吃店，需要注意一下几点：

If you choose to open a snack shop in a shopping mall, there are certain restrictions on the type of snack shop. Before selecting a location, you need to understand whether your snack category is allowed to open a shop in the mall. When choosing to open a snack shop in the mall, you need to pay attention to the following points:

商场里是人口密集的地方，人员比较杂，你要了解到，您自己经营的小吃主要针对哪些消费群体，再根据你所了解到的客源问题进行做一个分析，说明你是开的一家小吃店，那你经营的小吃，在价位上一定不要太高。

The shopping mall is a densely populated area with a variety of people. You need to understand which consumer groups your own snacks are mainly targeted at, and then analyze the customer source issues based on your understanding. It is important to note that you are running a snack shop and the prices of your snacks should not be too high.

对小吃来讲，很直接的体验就是吃，小吃口味永远是餐饮行业的第一竞争力，那不同消费人群在口味上也是不同的，因此，任何的美食都是有着目标消费人群的，尤其对新手来讲，在开小吃店之前一定要评估店面地址所在的商圈客源是否是小吃的目标人群。

For snacks, the most direct experience is eating. Snack taste is always the first competitive advantage of the catering industry, and different consumer groups have different tastes. Therefore, any food has a target consumer group, especially for beginners. Before opening a snack shop, it is necessary to evaluate whether the customer base of the business district where the store is located is the target audience for snacks.