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餐饮加盟店如何把握关键的三点

发布时间:2024-03-10 来源:https://www.jnsjtf.com/ 作者:天方包子 浏览量:0

一招:二选一的技巧 。当顾客一再发出购买信号 ,却又犹豫不决拿不定主意时 ,可采用 “二选其一 ”的技巧 。比如 ,顾客同时看好两种食品或者是两个套餐 ,这时导购就可以对顾客说: “请问您是要一号套餐还是二号套餐呢? ”或是说: “请问您打算买几个汉堡呢? ”此种 “二选其一 ”的问话技巧 ,其实就是要特色快餐加盟店导购帮顾客拿主意 ,让他下决心购买 。

One trick: the technique of choosing between two options. When customers repeatedly send out purchase signals but are hesitant to make a decision, the "either or" technique can be used. For example, if a customer is interested in two types of food or two sets of meals at the same time, the salesperson can say to the customer, "May I ask if you want the number one or number two set?" or, "How many hamburgers do you plan to buy?" This kind of "choose between two" questioning technique actually requires the salesperson of a specialty fast food franchise to help the customer make a decision and make them decide to buy.

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二招:解决实际问题 。许多顾客即使有意购买 ,也不喜欢迅速付钱 ,他总要东挑西拣 。这时 ,聪明的导购员就要改变策略 ,暂时不谈付款的事 ,最好连 “买 ”这个字都不要提 ,转而热情地帮对方挑选 ,一旦上述问题解决 ,生意也就落实了 。

Second trick: solving practical problems. Many customers, even if they are interested in making a purchase, do not like to pay quickly and they always have to pick and choose. At this point, the smart salesperson needs to change their strategy and temporarily not talk about payment. It's best not to even mention the word "buy" and instead enthusiastically help the other party choose. Once the above issues are resolved, the business will also be implemented.

三招:吊顾客胃口 。越是得不到 、买不到的东西人们越想得到它 、买到它 。快餐加盟连锁店导购可以利用这种 “怕买不到 ”的心理来促成生意 。比如 ,导购员对迟迟不肯决定的顾客说: “现在是优惠价时段 ,请把握良机 ,过了这个时段就没有折扣了 。 ”

Three tricks: Appetite boosting for customers. The more unattainable and unaffordable something is, the more people want to get it and buy it. Fast food franchise chain store guides can use this "fear of not being able to buy" mentality to promote business. For example, a salesperson may say to a customer who is hesitant to make a decision, "Now is the discounted price period, please seize the opportunity, after this period there will be no discount."

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