早餐赛道的“黄金生意”——包子加盟市场全解析

The 'golden business' of breakfast track - full analysis of baozi franchise market

在餐饮加盟的众多赛道中，包子品类始终占据着独特的位置。它既不像茶饮那样潮起潮落，也不像火锅那样竞争白热化——包子是中国人早餐餐桌上的“国民美食”，拥有庞大而稳定的消费群体。据红餐大数据统计，2024年全国包点市场规模已达704亿元，全国包子门店数量约19.8万家。在这个千亿级的市场里，包子加盟正成为越来越多创业者的选择。

Among the numerous tracks of catering franchise, the baozi category always occupies a unique position. It is neither as trendy as tea drinks, nor as fiercely competitive as hotpot - baozi is a "national delicacy" on Chinese breakfast tables, with a large and stable consumer group. According to the big data statistics of Red Meal, the size of the national steamed bun market has reached 70.4 billion yuan in 2024, and the number of steamed bun stores in China is about 198000. In this billion dollar market, Baozi franchise is becoming an increasingly popular choice for entrepreneurs.

包子加盟的市场逻辑：高频刚需，穿越周期

The market logic of baozi franchise: high-frequency demand, crossing cycles

包子品类的核心竞争力在于“高频”和“刚需”四个字。无论经济周期如何波动，人们总要吃早餐——包子作为便捷、营养、性价比高的选择，市场需求极其稳定。根据艾瑞咨询的数据，2019至2024年间，我国团餐市场规模占总餐饮大盘比例从34.2%提升至48.5%，说明早餐及简餐市场的规模仍在持续扩大。

The core competitiveness of the baozi category lies in the four words "high frequency" and "essential demand". No matter how the economic cycle fluctuates, people always have breakfast - steamed buns are a convenient, nutritious, and cost-effective choice, and the market demand is extremely stable. According to data from iResearch Consulting, from 2019 to 2024, the proportion of China's group meal market to the total catering market has increased from 34.2% to 48.5%, indicating that the size of the breakfast and light meal market is still expanding.

在消费升级的大背景下，包子行业也在经历从“路边摊”到“品牌连锁”的转型升级。包点行业的升级路径主要围绕装修升级、产品迭代、场景延展等方式展开。以巴比食品为代表，2025年下半年推出了以手工小笼包为主打产品的新店型，客单价在10至15元区间，有效提升了营业时间和客单价，店效基本稳定在传统外带店的2至3倍。

Against the backdrop of consumer upgrading, the baozi industry is also undergoing a transformation and upgrading from "roadside stalls" to "brand chains". The upgrading path of the packaging industry mainly revolves around decoration upgrades, product iterations, and scene extensions. Taking Barbie Food as the representative, in the second half of 2025, a new store type focusing on handmade Xiaolongbao was launched, with the customer price ranging from 10 to 15 yuan, effectively improving the business hours and customer price, and the store efficiency was basically 2 to 3 times that of traditional take away stores.

包子加盟的优势显而易见：投资门槛相对较低、市场需求稳定、标准化程度逐步提高。但挑战同样不容忽视。包子行业带店率不高，专业加盟商有限。产品同质化严重、人工成本上涨、外卖平台抽成等问题，都对门店盈利能力构成压力。

The advantages of joining Baozi franchise are obvious: relatively low investment threshold, stable market demand, and gradually increasing standardization. But the challenges cannot be ignored either. The baozi industry has a low store occupancy rate and limited number of professional franchisees. The serious homogenization of products, rising labor costs, and price cuts on food delivery platforms are all putting pressure on the profitability of stores.

行业正在从粗放扩张走向精耕细作。真正能赚钱的包子加盟店，靠的不仅是品牌背书，更是选址的精准、产品的稳定和运营的精细。

The industry is moving from extensive expansion to intensive cultivation. A truly profitable baozi franchise relies not only on brand endorsement, but also on precise location selection, stable products, and meticulous operation.