To make every link of the establishment of breakfast franchise stores targeted, rigorous market research is essential. Because the data collected in the investigation process is a comprehensive description of the current situation of the industry and the situation of competitors, and it is also an important basis for a series of matters such as future financing, decision-making, business plan formulation and so on.

所谓的市场调查，既是早餐店铺创建过程的起点，又贯穿于店铺销售活动的始终。它要求运用科学的方法，通过各种途径、手段，有目的、有计划、系统而客观地收集、记录、整理与分析本行业的现状和历史资料，预测其发展趋势，为店铺创建拟定经营和管理决策提出方案或建议，为店铺的决策者进行科学决策提供依据。

The so-called market research is not only the starting point of the establishment process of breakfast stores, but also runs through the sales activities of stores. It requires the use of scientific methods, through various ways and means, to collect, record, sort out and analyze the current situation and historical data of the industry in a purposeful, planned, systematic and objective manner, predict its development trend, put forward plans or suggestions for the establishment of stores, draw up business and management decisions, and provide basis for the decision-makers of stores to make scientific decisions.

店铺创建伊始，如果不了解其所售商品的市场行情和消费者需求，就会造成经营的盲目性，就很难取得良好的经济效益和品牌效益，就会在激烈的市场竞争中失去**，甚至危及店铺的生存。因此，市场调查对早餐店加盟创建有着十分重要的意义。其主要体现在一下几个方面：

At the beginning of the establishment of a store, if you do not understand the market conditions and consumer needs of the goods it sells, it will cause blindness in operation, it will be difficult to obtain good economic benefits and brand benefits, and it will lose * * in the fierce market competition, and even endanger the survival of the store. Therefore, market research is of great significance to the establishment of breakfast stores. It is mainly reflected in the following aspects:

1、了解消费者需求是市场调查的首要作用

1. Understanding consumer demand is the primary role of market research

经营目的是为了将产品卖出去，实现其产品的价值。消费者购买产品，是因为它能够满足消费者的需求。可见，店铺能否成功的销售产品，关键是要掌握消费者需求，选定适销对路的产品，而市场调查为此提供了有力的数据资料。

The purpose of business is to sell products and realize the value of their products. Consumers buy products because they can meet the needs of consumers. It can be seen that the key to the success of the store in selling products is to grasp the needs of consumers and select marketable products, for which market research provides powerful data.

2、市场调查是店铺提高整体经营管理水平的依据

2. Market research is the basis for shops to improve the overall management level

店铺经营管理水平的高低，直接影响其决策、采购、销售和服务等各方面的状况和水平，然后影响店铺的经济效益。通过市场调查，有利于及时发现自身的管理不足，了解同行业经营管理的情况，学习和借鉴他人的好方法、好经验，不断地改进和完善自己的管理工作，从而使整体经营管理水平再上新台阶。

The level of store management directly affects the status and level of its decision-making, procurement, sales and service, and then affects the economic benefits of the store. Through market research, it is conducive to timely discover their own management deficiencies, understand the operation and management of the same industry, learn from others' good methods and experiences, and constantly improve and perfect their own management work, so as to raise the overall operation and management level to a new level.

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