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包子加盟为您分析加盟和自营各自的优势与劣势

发布时间:2022-03-10 来源:https://www.jnsjtf.com/ 作者:天方包子 浏览量:0

很多人在开店时都会有这样的困惑,到底是选择直接加盟好一些,还是选择自营好一些呢?这两种方法各有利弊,下面我们一起来分析一下各自的优劣。
Many people will have such confusion when opening a store. Is it better to choose direct franchise or self-management? These two methods have their own advantages and disadvantages. Let's analyze their advantages and disadvantages together.
加盟的优与劣加盟的优势首先是品牌,多数人选择具有知名度的加盟品牌,首先定位已经明晰;其二,加盟品牌会有统一的采购和配送体系,完善的配送物流体系可以保证供货及时。对于这种省时省力的投资模式,着实引起了不少投资者的兴趣,加盟统一的经营管理,缺乏创新性和灵活程度。但是自营开店自主性大。
The advantages of franchising are first of all brands. Most people choose well-known franchising brands. First of all, the positioning has been clear; Second, franchised brands will have a unified procurement and distribution system, and a perfect distribution logistics system can ensure timely supply. For this time-saving and labor-saving investment model, it has really aroused the interest of many investors. Joining in the unified operation and management is lack of innovation and flexibility. However, self operated stores have great autonomy.
加盟开店要受到营业面积大小、营业时间、售价的限制,同时也有人担心交给加盟店的保证金会不会打折扣,任何事情要打申请、走程序等繁琐流程。其次,无法保证选择的店址就能盈利,这些都需要在实践中慢慢摸索。加盟品牌的营业时间一般都有要求,因此做好市场调查,晚上你周边人有多少人出来买东西。同时晚上要加强可视度,用电成本也高。另外,还要考虑你的商圈是否能接受他们(加盟品牌)的定价。
Franchise stores should be limited by the size of business area, business hours and selling price. At the same time, some people are worried about whether the deposit paid to franchise stores will be discounted. For anything, it is necessary to apply, follow procedures and other cumbersome processes. Secondly, there is no guarantee that the selected store location will be profitable, which needs to be explored slowly in practice. The business hours of franchised brands are generally required, so do a good job of market research, and how many people around you come out to buy things in the evening. At the same time, visibility should be strengthened at night, and the cost of electricity is also high. In addition, consider whether your business district can accept their pricing.
自营的优与劣自营非常大的一个劣势就是没有强大的后台支撑,因此,没有经验的投资者将面临较大的压力。例如怎样得到顾客的信任以及稳定客源,商品如何定价才不会使顾客流失,如何管理雇员,如何陈设货架、设计招牌等等都有学问。关于以上这些开店的问题,如何管理员工、产品如何陈列,以及品牌的设计,都有大量的工作去做。自营开店可以抛开加盟的中间环节,店面直接面对消费者,可以直接赚取较高的营业利润。
The advantages and disadvantages of proprietary trading one of the biggest disadvantages of proprietary trading is that there is no strong backstage support. Therefore, inexperienced investors will face greater pressure. For example, how to get the trust of customers and stabilize the source of customers, how to price goods so that customers will not lose, how to manage employees, how to display shelves, design signboards and so on. There is a lot of work to do on the above problems of opening stores, how to manage employees, how to display products, and brand design. Self operated stores can put aside the intermediate links of franchising and directly face consumers, which can directly earn higher operating profits.
二、直面市场,有助于店面获取市场信息,了解消费者的需求特点。因为有直接控制权,便于操作管理,能体现、执行店面的行销理念。同时自营店能处理企业的库存品,增加附加服务。
2、 Facing the market directly is helpful for stores to obtain market information and understand the characteristics of consumers' needs. Because it has direct control, it is convenient for operation and management, and can reflect and implement the marketing concept of the store. At the same time, self operated stores can handle the inventory of enterprises and increase additional services.
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The above is the detailed introduction about Tianfang steamed stuffed bun joining. I hope it will help you If you have any questions, please contact us We will provide you with professional service https://www.jnsjtf.com
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