餐饮竞争大怎么经营才能突围？如何从同业竞争中反击？一位朋友开了一家火锅店，四五个人的价格不到200元。过去两年生意一直很好。直到今年，这家鱼火锅店一直在做火锅生意。但我朋友的生意突然变坏了。如何管理饮食是我朋友的一个小问题，如何反击竞争？这个问题在网上搜索一些信息，希望能对你有所帮助。

How to break through the competition in catering industry? How to fight back from the competition? A friend opened a hot pot shop, the price of four or five people is less than 200 yuan. Business has been good for the past two years. Until this year, the fish hot pot shop has been doing hot pot business. But my friend's business suddenly went bad. How to manage the diet is a small problem for my friend. How to fight back the competition? This question searches some information on the Internet, hoping to be helpful to you.

如何餐饮企业，同业竞争如何反击？

How to counter the competition of catering enterprises?

虽然目前的餐饮行业有较大的市场空间，但也有许多相同类型的餐馆商店，同行之间的竞争激烈。面对如此严峻的市场形势，企业家如何利用餐饮投资的理念突出了商店的优势，让消费者选择来商店？

Although the current catering industry has a large market space, there are many restaurants and stores of the same type, and the competition among the peers is fierce. Faced with such a severe market situation, how can entrepreneurs make use of the concept of catering investment to highlight the advantages of stores and let consumers choose to shop?

一、为了避免同类竞争的"重灾区"，应首先进行选址。很多人认为，商圈在人流集中，食品街和其他地方都是餐饮商店的好位置，事实上，由于这些地方比较大，餐饮也非常集中，也就是说，竞争更加激烈，所以打开餐厅不需要选择住在这里的地方。

1、 In order to avoid the "severe disaster area" of similar competition, the site selection should be carried out first. Many people think that the business district is a good place for restaurants because of the concentration of people, the food street and other places. In fact, because these places are relatively large and the catering is also very concentrated, that is to say, the competition is more fierce, so you don't need to choose the place to live here to open the restaurant.
             

二，除了考虑人流外，还需要考虑到人流，也就是被餐饮消费的人和目标乘客群体，因为时间的关系，你能看到一些地方的人流来比较他们，但是没有很多人去想食物和饮料了。

2、 In addition to considering the flow of people, we also need to consider the flow of people, that is, the people consumed by catering and the target passenger group. Because of the time, you can see the flow of people in some places to compare them, but not many people think about food and drink.

装修一定和周围的餐馆不一样。要突出餐厅的主题特色，特别是招牌。在很多地方，除了名字，招牌都是一样的。感觉像是批发。他们没有任何特征，更不用说任何程度的认同。因此，在装修方面，一定要区别于周围的餐厅，因为人们首先会从视觉的角度注意到这个特别的餐厅。*好能邀请专业的设计就是设计。除了外观装饰要符合审美潮流外，餐厅内部环境也不能差，要符合实用性，为消费者营造一个舒适的就餐环境。

The decoration must be different from the restaurants around. Highlight the theme of the restaurant, especially the signboard. In many places, except for the name, the signs are the same. It feels like wholesale. They don't have any characteristics, let alone any degree of identity. Therefore, in terms of decoration, it must be different from the surrounding restaurants, because people will first pay attention to this special restaurant from the visual angle* Good to invite professional design is design. In addition to the appearance decoration to meet the aesthetic trend, the internal environment of the restaurant can not be bad, to meet the practicality, to create a comfortable dining environment for consumers.

产品要创新。这道菜是一家食品饮料店的核心，味道肯定是好的，满足了广大消费者的口味，同时也注重口味的稳定性。有些餐馆可能有很好的味道，下次你去的时候，你会发现味道变了，有两种情况。不是为了食物。不是新鲜的。这不是制造手工艺的问题。产品口味的不稳定会给顾客一种非常不专业的感觉，它会拉下顾客心中的饭馆。

Products should be innovated. This dish is the core of a food and beverage store, and the taste is certainly good. It meets the taste of the majority of consumers, but also pays attention to the stability of the taste. Some restaurants may have a good taste. The next time you go, you will find that the taste has changed. There are two situations. Not for food. It's not new. It's not a matter of craftsmanship. The instability of product taste will give customers a very unprofessional feeling, it will pull down the restaurant in the hearts of customers.

除了稳定性，而且还时不时地更新产品，推出新产品和口味，一方面是要继续保持竞争力的产品，丰富的产品，可以吸引新客户，老客户还可以增强重率-采购。在另一方面，产品选择多，客户都比较新鲜，同时也能满足更广泛消费者的口味，起到良好的排水效果。

In addition to stability, it also updates products and introduces new products and tastes from time to time. On the one hand, it is necessary to continue to maintain competitive products. Rich products can attract new customers, and old customers can also enhance the heavy rate of purchase. On the other hand, there are many choices of products, and customers are relatively fresh. At the same time, it can also meet the tastes of a wider range of consumers and play a good drainage effect.

四是主动宣传，提高门店曝光率。在互联网信息时代，也害怕祥子，大多数消费者都活跃在互联网上。如果他们想吸引眼球，就需要知道如何利用互联网的传播优势，借助新的媒体平台来曝光自己的店铺，这也是一种排水方式。

Fourth, take the initiative to promote and improve the store exposure. In the Internet information age, most consumers are active on the Internet. If they want to attract attention, they need to know how to use the advantages of the Internet to expose their stores with the help of new media platforms, which is also a way of drainage.

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Thank you for reading, hope the above content is helpful to you, if you want to know more wonderful content, please click our official website: Tianfang baozi join us https://www.jnsjtf.com .