01市场定位

01 Market positioning

经营包子店，一定要有清晰的市场定位，哪些人是你店铺的消费群体？消费习惯怎么样？以及人流走向这些都是需要考虑的问题！

To operate a steamed bun shop, it is essential to have a clear market positioning. Who are the consumer groups of your shop? How are your consumption habits? And the direction of the flow of people are all issues that need to be considered!

市场定位决定了店铺应该如何选址、产品结构应该如何优化，如果你经过了详细的市场调查就会发现：

Market positioning determines how a store should be located and how its product structure should be optimized. If you conduct detailed market research, you will find that:

一个有市场竞争力的包子店，它的每一款产品都是经过设计的！

A competitive baozi shop, where every product has been designed!

市场定位会影响到产品定价，一个有竞争力的包子店，一定是性价比高的店铺，性价比不是单纯看价格，而是产品品质与价格的优组合！

Market positioning will affect product pricing. A competitive steamed bun shop must be a store with high cost performance. Cost performance is not just about price, but a combination of product quality and price!

一味的价格战只会两败俱伤，从产品品质上下功夫，在保证利润的前提下“合理定价”，店铺才能健康长远地发展。

A blindly price war will only harm both parties. By focusing on product quality and ensuring profit, we can "reasonably price" the store in order to achieve healthy and long-term development.

02创造优越性的产品

02 Creating superior products

包子作为早餐的重要组成部分，要想留住顾客的心，过硬的产品品质和特色是前提，换句话说，就是包子店也需要差异化经营。

As an important component of breakfast, baozi requires excellent product quality and distinctive features to retain the hearts of customers. In other words, even baozi shops need differentiated operations.

在同质化的竞争中，要多站在消费者的角度思考：为什么要选择来你这里消费？

In homogeneous competition, it is important to think from the perspective of consumers: why choose to consume with you?

蜀食一家五馅包作为当下受欢迎的包子品牌，真正以5款馅料打穿市场，以“少而精”的产品理念引领健康早餐风潮~

As a popular brand of steamed buns, Shushi's Five Filling Buns truly penetrate the market with five types of fillings, leading the trend of healthy breakfast with the product concept of "less but more refined"~

03餐饮的本质是服务

The essence of catering is service

包子店每天都在与顾客打交道，但是更多的都是回头客！

The baozi shop deals with customers every day, but more of them are repeat customers!

不是说别人会因为你的服务好就一定会选择你，而是说一句不经意的话就可能流失掉一位顾客。

It's not that others will definitely choose you because of your good service, but that a casual word may lose a customer.

因此，如果要想经营好一家包子店，要想比竞争对手留住更多的消费者，不仅要做好产品，更要做好服务，从细节处着手！

Therefore, if you want to run a good steamed bun shop and retain more consumers than your competitors, you not only need to do a good job in products, but also in services, starting from the details!

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This article is dedicated to the friendship of Tianfang Baozi franchise. For more information, please click: https://www.jnsjtf.com Sincere attitude. We will provide you with comprehensive services. We will gradually contribute more relevant knowledge to everyone. Stay tuned