南京一名宝妈因为刷到了一条抖音广告,就加盟了一家所谓的新中式养生奶茶,结果每天销售额不过300,人工、房租、物料成本却都要上千元,两个月就赔掉了40万,在餐饮博主勇哥的直播间里,类似的故事天天都在上演,当听到连麦的店主说到新中式总部、济南、抖音加盟等关键词,熟悉套路的观众已经明白,这是快招宇宙又一次增援。

　　A treasure mother in Nanjing joined a so-called new Chinese style health care milk tea because of a Tiktok advertisement. As a result, the daily sales volume was less than 300 yuan, while the labor, rent and material costs were more than 1000 yuan. In two months, she lost 400000 yuan. In the live broadcast room of catering blogger Brother Yong, similar stories were staged every day. When the owner of Lian Mai said the new Chinese style headquarters, Jinan, Tiktok alliance and other keywords, the audience familiar with the routine already understood that this was another reinforcement of the quick call universe.

　　所谓快招，就是快速招商、快速收款,然后快速消失,以加盟连锁为诱饵,到处收割社会资金,在中产作死榜上,加盟快招也正超越贷款买房,成为最大的财富黑洞,快招具体是如何收割韭菜的呢？

　　The so-called quick recruitment refers to quickly attracting investment, collecting payments, and then disappearing quickly, using franchise chains as bait to harvest social funds everywhere. On the list of the dead in the middle class, franchise quick recruitment is also surpassing loans to buy houses and becoming the biggest wealth black hole. How does quick recruitment harvest the leeks?

　　今儿咱们就来聊聊这事儿,正如反诈标语所言,所有教你赚钱的人都是想要割你的韭菜,而快招可以说是,一方面吸收了传统的发财造梦大法,另一方面又采用了现代商业的高效运营模式,从包装、引流到收割,快招形成了一套标准化流水线作业体系：

　　Today let's talk about this matter. As the anti fraud slogan suggests, everyone who teaches you how to make money wants to cut your leeks. KuaiZhao can be said to have absorbed the traditional method of making money and dreaming, and adopted the efficient operation mode of modern business. From packaging, drainage to harvesting, KuaiZhao has formed a standardized assembly line operation system:

　　第一步是包装品牌,快招公司会紧跟热点、模仿爆品,照搬知名品牌的视觉元素,并制作一大堆宣传视频和图文,这里面的主要内容啊,就是展示门店火爆,然后在里面用普通加盟者的口气宣传,说可以快速回本、月入10万0基础上手等等,顺便一提,这里加盟者最常见的两个人设,一个是宝妈,另一个是刚毕业的大学生,目的就是要给观众传达两个概念,一、这品牌靠谱,二、就算是傻子来了也能赚钱,包装完品牌,接下来就该引流了,去短视频社交平台发私信、买广告,投篮的固定套路不必多说,真正叫人防不胜防的还是快招公司的一招,暗度陈仓,或者按照他们的黑话来讲,就是转化资源,他们负责转化,而咱们充当资源,具体来说就是用山寨网页截留潜在的加盟者,比如现在在百度输入瑞幸加盟等关键词,就能看到好几个像复制粘贴一样的网页,除了一个是真观望之外,其他的全是快招公司的陷阱,如果您没留神,在这些山寨网页下留下了联系方式,那么快招公司马上就会打着瑞幸的旗号来加你聊天,整个套路非常标准化。

　　The first step is to package the brand. Quick recruitment companies will keep up with the hot topics, imitate popular products, copy the visual elements of well-known brands, and produce a lot of promotional videos and graphics. The main content of this is to showcase the popularity of the store, and then promote it in the tone of ordinary franchisees, saying that it can quickly recoup costs, make a monthly income of 100000 yuan, and so on. By the way, the two most common character designs for franchisees here are a mother and a newly graduated college student. The purpose is to convey two concepts to the audience: first, the brand is reliable, and second, even fools can make money. After packaging the brand, the next step is to attract traffic by sending private messages and buying advertisements on short video social media platforms. The fixed routine of shooting goes without saying. What really makes the defense unbeatable is the move of the quick move company, which is to use underhanded tactics or, in their jargon, to convert resources, They are responsible for conversion, while we act as resources. Specifically, we use fake web pages to intercept potential franchisees. For example, now when entering keywords such as Luckin joining on Baidu, you can see several web pages that look like copy and paste. Except for one that is a real wait-and-see, the rest are all traps of the quick recruitment company. If you are not careful and leave your contact information under these fake web pages, the quick recruitment company will immediately use the banner of Luckin to chat with you. The whole routine is very standardized.

　　一开始他们还会有模有样的跟你介绍原品牌,而当你真的相信了对方的虚假身份之后,那快招公司就会话锋一转,找各种理由说加盟停止,但没关系,现在还有另外一个全新子品牌可以加盟,然后他们就会发来各种宣传资料,并且邀请对方来总部参观,在那儿你会看到一大堆的荣誉证书,一间装修精致、人气爆棚的门店,并且还会尝到一份相当美味的王牌产品,但实际上这些荣誉是伪造的,门店是全国只有一件的样板店,排队顾客都是临时演员,连产品都是其他品牌的外卖,换上了快招品牌的标签,有观众看到这儿会问了,这么荒诞的做法,难道当事人察觉不到吗,当然不是所有人都会上当,但关键是快招公司本来就不用付出什么成本,而且一些事情做的漏洞百出,也起到了筛选效果,会轻信山寨网站,快招品牌的人本身就代表他们警惕性不强,缺乏鉴别能力,是合格的优质客户,从这个角度来看,快招公司倒是遵循了营销的原则,去找到目标客户,而不是让所有人都成为客户,只是对加盟商来说,签约成为快招公司的客户,那将只会是噩梦的开始,快招公司根本不考虑长期经营,自然要从各种方向榨取加盟商的油水。

　　At the beginning, they will introduce the original brand to you in a stereotypical way, but when you really believe the other party's false identity, the recruitment company will change the topic and find various reasons to stop joining, but it's okay. Now there is another brand new sub brand that can join, and they will send various promotional materials and invite the other party to visit the headquarters. There, you will see a lot of honor certificates, a beautifully decorated and popular store, and you will also taste a delicious flagship product. However, in reality, these honors are fake. The store is a model store with only one item in the country, and the customers in line are all temporary actors. Even the products are takeout from other brands, replaced by other brands. The label of the Quick Recruitment brand, some viewers may ask, can't the parties involved notice such a ridiculous approach, Of course, not everyone will fall for it, but the key is that KuaiZhao companies don't have to pay any costs in the first place, and some things are full of loopholes, which also have a screening effect. They will easily trust fake websites. The people of KuaiZhao brands themselves represent that they lack vigilance and discernment ability, and are qualified high-quality customers. From this perspective, KuaiZhao companies have followed the principles of marketing to find target customers, rather than making everyone a customer. However, for franchisees, signing up as a customer of KuaiZhao companies will only be the beginning of a nightmare. KuaiZhao companies do not consider long-term operation, and naturally have to squeeze profits from franchisees in various directions.

　　首先，品牌授权费就是一大笔钱,尽管快招品牌完全没有知名度,但只要加盟商相信了他们的虚假人设,那他们就敢漫天要价,而除了品牌授权费、设备购买、原物料进货,甚至装修设计,快招公司都会要求经手,而他们提出的价格,一般都是市场价格的两到三倍,别人是猪肉上开油,快招公司则恨不得生吃猪肉,而等各种费用投进去之后,加盟者会惊喜的发现,原来所有承诺都变成了镜花水月,所谓的日销过万,变成了几百甚至更低,至于总部帮扶、营销支持、网络宣传,更是连影子都没有。

　　Firstly, the brand authorization fee is a large sum of money. Although the KuaiZhao brand has no popularity, as long as franchisees believe in their false image, they dare to ask for exorbitant prices. In addition to the brand authorization fee, equipment purchase, raw material procurement, and even decoration design, KuaiZhao companies will require handling, and the prices they propose are usually two to three times the market price. Others add oil to pork, while KuaiZhao companies wish they could eat it raw. After various expenses are invested, franchisees will be pleasantly surprised to find that all promises have turned into a mirage, with the so-called daily sales exceeding ten thousand becoming hundreds or even lower. As for headquarters assistance, marketing support, and online promotion, they are even more so. There's not even a shadow.

　　1818黄金眼就展示了这样一个案例,山东有一位李女士,本来想开蜜雪冰城,结果中间被快招截流,被忽悠加盟了一家叫做奶爸王子的奶茶品牌,招商经理说,这是蜜雪冰城的升级版,每天日销能达到三四千块钱,可等李女士真砸下去十几万,才发现每天只能卖到一两百块,还不到先前承诺的1/10,算上成本完全是血亏,这时候再找总部去讨说法,那就为时已晚,上门维权的人数少,他们就打太极、踢皮球,而等到各地的加盟商组织起来,准备集体起诉,那快招公司早就注销商标,人去楼空,受害者找不到人负责,可快招团伙却会很快换个招牌再来,快招公司运营一个品牌的周期不过6~9个月,而且可以多线操作,34年搞出十几个品牌都是家常便饭,像2021年暴雷的茶芝兰,他背后的快招团伙就弄出了50多个奶茶品牌,涉案金额高达7亿,受害者多达5800人,从品牌数量上,这伙人也算是占到了中国奶茶的半壁江山,品牌是山寨的,战略是瞎编的,收钱是积极的,运营是没有的,最后企业一定是跑路的,这就是快招的本质特点。

　　1818 Golden Eye showcased a case where a woman named Li from Shandong originally wanted to open a Milk Tea Ice City, but was intercepted by Quick Recruitment and tricked into joining a milk tea brand called "Daddy Prince". The investment manager said that this was an upgraded version of Milk Tea Ice City, with daily sales reaching three to four thousand yuan. However, when Ms. Li really spent tens of thousands of yuan, she realized that she could only sell for one or two hundred yuan per day, which was less than 1/10 of her previous promise. Including the cost, it was completely a loss. At this time, it was too late to seek justice from the headquarters. The number of people who came to protect their rights was small, and they played Tai Chi and kicked the ball. When franchisees in various places organized themselves and prepared to sue collectively, then Quick Recruitment The company has long cancelled its trademark, leaving the building empty and the victims unable to find anyone to take responsibility. However, the Kuaizhao gang will quickly change its brand and come back. Kuaizhao company operates a brand for only 6-9 months, And it can be operated on multiple fronts. It is commonplace to create more than ten brands in 34 years. For example, in 2021, the explosive Cha Zhi Lan, the quick move gang behind him, created more than 50 milk tea brands, with a total amount of 700 million yuan involved and 5800 victims. In terms of the number of brands, this group also accounts for half of China's milk tea market. The brand is knockoff, the strategy is fabricated, the collection is active, and the operation is non-existent. In the end, the enterprise will definitely run away. This is the essential characteristic of quick move.

　　但换个角度来想,快招套路并不高明,为什么每年还是有这么多人上当受骗呢,答案或许藏在受害者的特征里,这些被骗的加盟商大多来自县城的中产家庭,有点积蓄,但憧憬财富自由,厌倦打工但缺乏创业经验,不懂行业却总觉得靠努力就能成就一切,他们看到了社会上的财富神话,就以为自己能够成功复制,看不懂位置、人流、产品,算不清楚毛利、净利,却因为简单易上手的口号,就产生了我上我也行的幻觉,阶级滑坡的焦虑与人生意义的空虚,是这个时代中产的集体,政后快招则趁虚而入,用一个虚假的未来掩护底下的收割陷阱,归根到底啊,快招不是靠骗术高明,而是瞄准了我们内心的弱点。

　　But looking at it from a different perspective, the tricks of quick recruitment are not very clever. Why are so many people still deceived every year? The answer may lie in the characteristics of the victims. Most of these deceived franchisees come from middle-class families in county towns, with some savings but longing for financial freedom. They are tired of working but lack entrepreneurial experience. They don't understand the industry but always think that hard work can achieve everything. When they see the wealth myth in society, they think they can successfully replicate it. They don't understand the location, flow of people, products, gross profit and net profit, but because of the simple and easy to use nickname, they have the illusion that I can do it on my own. The anxiety of class decline and the emptiness of life meaning are the collective of the middle class in this era. After the government, quick recruitment is the case. Seizing the opportunity and using a false future to cover up the harvest trap, ultimately, quick moves do not rely on clever deception, But it targets our inner weaknesses.

　　随着法律制裁和社会认知提高,快招模式早晚会被扫进历史的垃圾堆,但只要那份焦虑与幻想还在,下一个发财套路就注定还会卷土重来,等待着历史重演,好了，今儿的视频就到这了,你身边有被快招坑过的人吗。

　　With the increase of legal sanctions and social awareness, the quick move mode will eventually be swept into the garbage heap of history. However, as long as that anxiety and fantasy remain, the next trick to make a fortune is bound to come back, waiting for history to repeat itself. Alright, that's all for today's video. Do you have anyone around you who has been tricked by quick moves.

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