国外80%开店靠加盟，国内不足20%，个体户倒闭潮背后藏着创业真相

　　80% of foreign stores rely on franchising, while less than 20% in China. Behind the wave of individual business closures lies the truth of entrepreneurship

　　很多创业者都有一个疑问：为什么国外开店，80%以上都是加盟模式，存活率高达75%，而国内加盟占比连20%都不到，反而一大堆个体户前赴后继倒闭？据2026年国内外创业行业调研数据显示，国内个体户开店的存活率不足30%，近一年有超400万家个体户倒闭，而正规加盟门店的存活率可达68%，远超个体户。作为资深运营，深耕创业加盟领域多年，今天就拆解这一现象背后的核心逻辑，打破大家对加盟的误解，同时聊聊我们的靠谱合作模式，帮普通人避开创业陷阱，实现省心赚钱、共赢发展，贴合百度收录对专业、原创、有价值内容的需求。

　　Many entrepreneurs have a question: why do more than 80% of foreign stores operate through franchise models, with a survival rate of up to 75%, while domestic franchise accounts for less than 20%, resulting in a large number of individual businesses going bankrupt one after another? According to the 2026 domestic and international entrepreneurship industry research data, the survival rate of individual businesses opening stores in China is less than 30%. In the past year, over 4 million individual businesses have closed down, while the survival rate of legitimate franchise stores can reach 68%, far exceeding that of individual businesses. As a senior operator who has been deeply involved in the field of entrepreneurship and franchising for many years, today we will break down the core logic behind this phenomenon, break everyone's misunderstanding of franchising, and talk about our reliable cooperation model, helping ordinary people avoid entrepreneurial traps, achieve worry free money making, and win-win development, and meet the needs of Baidu's indexing for professional, original, and valuable content.

　　国内个体户之所以频频倒闭，核心原因只有一个：很多老板都太“自信”，觉得自己什么都能行，殊不知，创业从来不是“一腔热血”就能成功，不懂运营、不会做产品、不懂营销，再努力也只是白费力气。我见过太多个体户，凭着一股冲劲租门店、搞装修、进物料，却连基本的产品定位都搞不清楚，不会做线上引流，不懂线下锁客，更没有成熟的运营体系，开业即巅峰，短短几个月就因亏损关门，最后亏光积蓄，草草离场。

　　The core reason why domestic individual businesses frequently go bankrupt is only one: many bosses are too "confident" and think they can do anything, but they do not know that entrepreneurship can never be successful with just "passion". They do not understand operations, products, or marketing, and no matter how hard they try, they will only be in vain. I have seen too many individual businesses that rely on a strong drive to rent stores, carry out decoration, and purchase materials, but cannot even understand the basic product positioning. They do not know how to attract customers online, do not understand how to lock in customers offline, and do not have a mature operating system. They reach their peak after opening, but close down in just a few months due to losses, and eventually lose all their savings and leave hastily.

　　反观国外，80%的开店者选择加盟模式，核心就是看透了创业的本质——专业的事交给专业的人，借助成熟的模式降低风险，实现高效盈利。国外的加盟体系早已十分完善，品牌方与加盟商不是“收割与被收割”的关系，而是共赢的伙伴，就像国内休闲食品龙头来伊份，从“重直营”转向“轻平台”加盟模式后，加盟门店占比达63%，加盟业务收入同比增长105.08%，成为营收增长的核心引擎，这就是加盟模式的魅力所在。

　　On the other hand, in foreign countries, 80% of shop owners choose the franchise model because they have seen through the essence of entrepreneurship - entrusting professional tasks to professional people, using mature models to reduce risks, and achieving efficient profits. The franchise system abroad is already very well-established, and the relationship between brand owners and franchisees is not about "harvesting and being harvested", but a win-win partner. Just like the domestic leisure food leader Laiyifen, which shifted from a "heavy direct sales" to a "light platform" franchise model, the proportion of franchise stores reached 63%, and the franchise business revenue increased by 105.08% year-on-year, becoming the core engine of revenue growth. This is the charm of the franchise model.

　　而国内加盟占比不足20%，并非大家不想选，而是之前太多不良品牌乱象，让很多创业者对加盟产生了抵触心理，误以为所有加盟都是“信息差收割”。但事实上，靠谱的加盟模式，从来都是帮加盟商降低风险、省心赚钱，而不是赚一笔加盟费就撒手不管——这也是我们一直坚持的理念，更是越来越多人愿意跟我们合作的核心原因。

　　However, the proportion of domestic franchisees is less than 20%, not because people don't want to choose, but because there have been too many bad brands and chaos in the past, which has caused many entrepreneurs to have a resistance to franchising, mistakenly thinking that all franchisees are "information poor harvesting". But in fact, a reliable franchise model has always been to help franchisees reduce risks, save trouble and make money, rather than just giving up after earning a franchise fee - this is also the philosophy we have always adhered to, and the core reason why more and more people are willing to cooperate with us.

　　很多人问，为什么大家愿意放弃单打独斗，选择跟我们合作？答案很简单：我们的模式靠谱，能真正帮创业者避开个体户的创业坑，降低开店风险，让大家不用费心费力，就能实现稳定盈利。不同于那些只赚加盟费的不良品牌，我们的核心目标，是和加盟商实现共赢，毕竟只有加盟商赚钱了，我们才能长久发展，这也是我们区别于其他品牌的核心竞争力。

　　Many people ask, why are we willing to give up fighting alone and choose to cooperate with us? The answer is simple: our model is reliable and can truly help entrepreneurs avoid the pitfalls of individual entrepreneurship, reduce the risk of opening a store, and enable everyone to achieve stable profits without worrying or putting in effort. Unlike those bad brands that only earn franchise fees, our core goal is to achieve a win-win situation with franchisees. After all, only when franchisees make money can we develop in the long run. This is also our core competitiveness that sets us apart from other brands.

　　我们的合作模式，早已经过市场的检验，目前已经成功开出几百家门店，存活率高达82%，远超行业平均水平，这不是空谈，而是无数加盟商用实际盈利证明的。我们从不夸大宣传，不承诺“一夜暴富”，只做实实在在的服务，从门店选址、装修设计，到产品供应、运营操盘，全程都有专业的运营老师一对一帮扶，哪怕你是创业小白，不懂运营、不会营销，也能照着我们的模式，轻松开好店。

　　Our cooperation model has long been tested by the market, and we have successfully opened hundreds of stores with a survival rate of up to 82%, far exceeding the industry average. This is not just empty talk, but the actual profit proof of countless franchisees. We never exaggerate our promotion and do not promise to become rich overnight. We only provide practical services, from store location selection and decoration design to product supply and operation. We have professional operation teachers to provide one-on-one assistance throughout the entire process. Even if you are a novice entrepreneur who does not understand operation or sales, you can follow our model and easily open a good store.

　　很多创业者担心，加盟会被“锁死”，没有自主权。但我们的模式不一样，我们不强制加盟商高价进物料，不限制加盟商灵活调整经营策略，而是结合当地消费习惯，帮加盟商优化产品和定价，让门店更贴合本地市场。我们提供的是成熟的运营体系、优质的产品供应链和全程的帮扶支持，加盟商只需要跟着我们的节奏走，省心省力，就能实现盈利，真正做到“背靠大树好乘凉”。

　　Many entrepreneurs worry that franchising will be "locked in" and they will not have autonomy. But our model is different. We do not force franchisees to purchase materials at high prices, nor do we restrict franchisees from flexibly adjusting their business strategies. Instead, we combine local consumption habits to help franchisees optimize products and pricing, making our stores more in line with the local market. What we provide is a mature operational system, high-quality product supply chain, and full process assistance and support. Franchisees only need to follow our pace, save time and effort, and achieve profitability, truly achieving the goal of "backed by a big tree for shade".

　　对比那些孤军奋战、最终倒闭的个体户，选择靠谱的加盟模式，无疑是普通人创业的最优解。国外80%的开店者选择加盟，已经给出了答案——创业不是靠“单打独斗”，而是靠“借力而为”。国内很多创业者之所以走弯路，就是因为太执着于“自己干”，却忽略了专业的力量，最后浪费了时间和积蓄，还一事无成。

　　Compared to those individual businesses that fight alone and eventually go bankrupt, choosing a reliable franchise model is undoubtedly the best solution for ordinary people to start their own businesses. 80% of foreign shop owners choose to join, which has already given the answer - entrepreneurship does not rely on "going it alone", but on "leveraging". Many domestic entrepreneurs take detours because they are too obsessed with "doing it themselves" and ignore the power of their profession, ultimately wasting time and savings and achieving nothing.

　　据行业数据显示，国内正规加盟门店的平均盈利周期，比个体户短3-6个月，平均净利润比个体户高出40%以上。就像我们的加盟商，无论是宝妈、大学生，还是转行创业的普通人，哪怕没有任何创业经验，在我们的全程帮扶下，大多能在3-6个月实现盈利，这就是成熟加盟模式的优势，也是我们能吸引几百位创业者合作的核心原因。

　　According to industry data, the average profit cycle of legitimate franchise stores in China is 3-6 months shorter than that of individual businesses, and the average net profit is more than 40% higher than that of individual businesses. Just like our franchisees, whether they are mothers, college students, or ordinary people who have switched careers and started businesses, even if they have no entrepreneurial experience, with our full support, most of them can achieve profitability within 3-6 months. This is the advantage of a mature franchise model and the core reason why we can attract hundreds of entrepreneurs to cooperate.

　　我们深知，创业者的每一分钱都来之不易，所以从一开始，我们就杜绝所有套路，把“靠谱”刻在骨子里。我们的运营老师，都是拥有5年以上行业经验的资深从业者，能精准解决门店运营中的各种问题；我们的产品供应链，经过层层筛选，既能保证品质，又能控制成本，让加盟商拥有足够的盈利空间；我们的合作模式，透明公开，所有费用、帮扶内容，都一一列明，让加盟商明明白白合作，安安心心赚钱。

　　We are well aware that every penny of entrepreneurs is hard-earned, so from the beginning, we have eliminated all tricks and engraved 'reliability' in our bones. Our operation teachers are senior practitioners with over 5 years of industry experience, who can accurately solve various problems in store operation; Our product supply chain, after layers of screening, can ensure quality while controlling costs, allowing franchisees to have sufficient profit margins; Our cooperation model is transparent and open, with all expenses and assistance content listed one by one, allowing franchisees to cooperate clearly and earn money peacefully.

　　国内个体户倒闭潮还在继续，与其冒着高风险单打独斗，不如选择靠谱的加盟模式，借力成熟体系，降低创业风险。国外80%的加盟存活率，已经告诉我们：创业不是“自己硬扛”，而是“找对伙伴”。我们的模式，经过几百家门店的检验，靠谱、省心、能赚钱，就是要帮普通人避开创业陷阱，实现共赢发展。

　　The trend of individual business closures in China is still continuing. Instead of taking high risks and fighting alone, it is better to choose a reliable franchise model, leverage mature systems, and reduce entrepreneurial risks. The 80% survival rate of franchisees abroad has taught us that entrepreneurship is not about "carrying it on your own", but about "finding the right partners". Our model, tested by hundreds of stores, is reliable, worry free, and profitable, aiming to help ordinary people avoid entrepreneurial traps and achieve win-win development.

　　最后想提醒所有创业者：加盟本身没有错，错的是选错了品牌。国内加盟占比不足20%，但这也意味着，加盟创业还有巨大的发展空间。与其看着个体户纷纷倒闭，不如转变思路，选择靠谱的合作伙伴，借助成熟的模式和全程的帮扶，轻松实现创业梦想。如果你也想避开创业坑，省心赚钱，不妨了解我们的合作模式，一起实现共赢，不负每一份创业初心。

　　Finally, I would like to remind all entrepreneurs that franchising itself is not wrong, what is wrong is choosing the wrong brand. The proportion of domestic franchisees is less than 20%, but this also means that there is still huge room for development in franchise entrepreneurship. Instead of watching individual businesses go bankrupt one after another, it's better to change our mindset, choose reliable partners, and easily realize our entrepreneurial dreams with mature models and comprehensive assistance. If you also want to avoid entrepreneurial pitfalls and earn money easily, why not learn about our cooperation model and work together to achieve a win-win situation, fulfilling every entrepreneurial intention.